SEMrush 1st in SEO for Christians (Updated Catalog 2018)

Let’s go learn about SEMrush 1st in SEO from a Christian Affiliate Marketing perspective.

OurChristianBook.com is an affiliate partner with BeRush.com, using their affiliate program designed to provide means for sites to earn advertising fees by linking to the company.

Then Jesus came to them and said, “All authority in heaven and on earth has been given to me. Therefore go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, and teaching them to obey everything I have commanded you. And surely I am with you always, to the very end of the age.”  Matthew 28:18-20

Written by Edna Davidsen ∴  Saturday, December 23, 2017

1. Is SEMrush 1st in SEO for Christians?

What I call Christian search engine optimization is the topic of blog post number 25, SEMrush 1st in SEO for Christians (Updated Catalog 2018). We'll approach the topic from a Christian Affiliate Marketing perspective because Edna's Blog | OurChristianBook.com is a Christian business blog. The saying »all's fair in love and war« does not apply in what I call Christian SEO marketing. Non-believers perceive Christians as personally committed to fair play. Of course, we'll not let these people down by damaging this definition with dirty marketing tricks.With blog post number 25, SEMrush 1st in SEO for Christians (Updated Catalog 2018) I hope to reach Christian book bloggers. It'll give me a chance to share my thoughts, which I've learned from others, on professional search engine optimization. The Christian book bloggers spend their time reading books and writing book reviews. I have tremendous Christian book bloggers respect because I know how time-consuming the activities preceding their blog post publishing are. Perhaps this blog post can help the Christian book bloggers to understand better how to do Google search engine optimization without taking too much time away from their primary activities.

Is SEMrush 1st in SEO for Christians?

In my mind, there's no doubt the answer is YES! and I intend to show why in the following.

Edna Davidsen's long-form SEMrush review for Christian Affiliate Marketers newcomers.
SEMrush is a search engine optimization services.

SEMrush, an SEO tools service for which I'm an affiliate partner will play a central role below. Regular readers of Edna's Blog | OurChristianBook.com know, I'm a Christian Affiliate Marketer who does little or no product pitching. Instead, I'm an eager beaver to pass on what I know about Christian Affiliate Marketing to my Christian colleagues in the Christian community. Most of what I'll write about in blog post number 25, SEMrush 1st in SEO for Christians (Updated Catalog 2018) can be used to improve Christian book blogs or Christian business blogs without buying SEMrush. But what we can conclude is, the days are numbered where we write blog posts, sit back in self-confidence and wait for sensational traffic. SEO has become the soul of solid blog posting.

2. What I Call Christian SEO Marketing

With SEMrush it's easier for Christian Affiliate Marketers and Christian book bloggers to stop chasing rainbows and take our SEO marketing to the next level. For the time being, there are three TOP SEMrush alternatives, plus the fourth - gather all the information by ourselves:  HubSpot (Hubspot.com, TW: @HubSpot• Advanced Web Ranking (Advancewebranking.com, TW: @awebranking• HitTail (Hittail.com, TW:  @HitTail) I picked SEMrush as OurChristianBook.com's favourite SEO marketing tool among the search engine optimization companies. It's was the SEO search engine optimization services, I fell in love with for this Christian website. Anyone who has a Christian business blog should use an SEO marketing services unless the blog owner knows how to optimize for search engines themselves. Bear in mind; the best SEO marketing is done by people (not programs). Imagine what an audience we can reach if more people who own a Christian site become familiar with how these marketing SEO tools work! In Matthew 28:18-20 we hear the evangelist Matthew quotes Jesus. Jesus said: »go and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit...« In August 2017, I wrote a blog post about my generation, the Millennials80% of the Milennials are online 24/7. Why not meet them where they are with the Gospel? When I was a child we used to say, all roads lead to Rome. Today, I'm tempted to say; all road lead to Google.comWith professional search engine optimization, we can use what I call Christian SEO marketing to serve the audience along the Internet highway with faith-based intellectual food. The market is enormous with merely no competition.

People are hungry and search for spirituality.Let's be the salt, and give them something substantial.

That is the primary goal of what I call Christian SEO marketing. Never before have there been so many Western world seekers. Religion, a positive word, from Latin, religare meaning "to bind," has become a buffet. People pick parts from different religions, Hinduism, Buddhism, Christianity, Zen - but rarely Judaism or Islam.

3. What's Not Included in What I Call Christian SEO Marketing?

In what I call Christian SEO marketing, we keep our hands away from the traditional marketing tricks and techniques. The following 5-point marketing trick-list shows what Edna's Blog | OurChristianBook.com and similar website avoid in their marketing: 1. Markdowns Markdowns are price reductions. Example: Normal price $344,55 - Now $75 Christian Affiliate Marketing is not about exciting the senses or desires of those who wish to buy items cheaper than the market price. The markdown marketing trick is based on a psychological concept from Daniel Kahneman (Kahneman.socialpsychology.org, TW: @DanielKahneman).  He explains it this way: "It [ED: anchoring] occurs when people consider a particular value for an unknown quantity before estimating that quantity." These 'false' anchors are widespread and might work and be a way to get sales. But should we be sincere and let the sale slip away? Or should we sacrifice our long-term thinking and stick to smart sales?

(Kahneman, Daniel. Thinking, Fast and Slow (Kindle Locations 2086-2087). Penguin Books Ltd. Kindle Edition.)

2. Overprizing Value too highly; overrate. Example: Option A: $1299 Option B: $399 Option C: $299 This is another variant of Danial Khanemann's anchoring concept. What's the psychological effect of including one price possibility way beyond the other options? It'll affect the perceived value since the website-users are led to believe the other options look cheaper than they actually are, because of the overpriced item. Again, a marketing trick, Christian Affiliate Marketers have no interest in using, since we do not compete on price. Can Christian Affiliate Marketers be genuine and excited about this pricing method? Do we attract the right buyers to our affiliate products with this marketing trick?

3. Limited time-stock offers Appealing to scarcity and now-or-never decisions. Example 1: Buy Now: $57 - offer ends tomorrow! Example 2: Book your Hotel Room Now: $79 per night - almost fully booked, two rooms left! Back in August 2017, I wrote blog post number 19, Marketing to Millennials with ConvertKit, where I dwelled on the link between what's often called the FEMO-effect and the millennials. The limited time-stock offer marketing trick does not respect the fact that FEMO represents a genuine problem for our primary customer group: The Millennials. Should we take advantage of what's perceived as a problem by our audience?

4. Pricing Right Under the Next Whole NumberOffers with a price ending with odd numbers.Example: Buy Now: $29,93  By using this technique, the items for sale appear to be cheaper than they are.Seen from a Christian Affiliate Marketers perspective, it's better to price the item at $30 straight-out. Again, as Christian Affiliate Marketers we don't compete on priceFurthermore, we're not in the seducing business; therefore we stay away from 'Pricing right under the next whole number' trick.

5. The BOGO trickBuy one, get one for free.Example: Buy one Burger $5, Get one for FREE!  The primary BOGO trick purpose is to move more items over the counter. The two problems connected with this marketing trick for Christian Affiliate Marketers are: The first; when OurChristianBook.com launched Edna's blog it was already a part of the marketing strategy never to use the word FREE to attract customers. Blog post number 24, Hostgator Network Solutions for the Christian Business Blog, published December 2017, explained, which problems arise from FREE based on observations Robert Kiyosaki (Richdad.com, TW:@theRealKiyosaki) did early on his entrepreneurial journey. The second; Quantity is not a goal in itself. Relation-based sales are worth a lot more for Christian Affiliate Marketers than sales based on quantity. In addition to this 5-point marketing trick-list, we have other looser defined guidelines. The above should be enough to give a picture of how long-term Christian Affiliate Marketers think. Next, we'll turn to the more technical part of this blog post number 25, SEMrush 1st in SEO for Christians (Updated Catalog 2018).

4. But What is SEO and How Does it Work?

The most fundamental concept to understand when we ask what is SEO and how does it work is Search Engines. Blog post number 14, Beginners Guide: 10 Search Engines, published July 2017, gives a search engine overview. The principle about big is best applies to SEO. Google is, in my opinion, by far the best search engine available (Google's Market share is at the time writing 74,26%). As always, OurChristianBook.com recommends the most inspiring source, and in this case, it's the Google Webmaster Central Blog. The Google Webmasters video below SEO for Startups in under 10 Minutes with Maile Ohye (Maileohye.com, TW: @maileohye), a professional search engine optimization expert, who's worked at Google since 2005, walks the watcher through the basic SEO tools.

The video above with Maile Ohye helped me when I knew little or nothing about SEO. By being regular Google's webmaster material watchers/readers, we'll have fewer situations where we don't know whether to wind a watch or bark at the moon. Christian Affiliate Marketers should connect their Christian business blog to Google Search Console and Google Analytics from day one. At OurChristianBook.com I also recommend learning about why page-speed is crucial. Blog post number 15, How To Quickly Set Up the Free CloudFlare CDN Solution, published July 2017 explains why. Once the Christian Affiliate Marketer newcomer is familiar with how to do google search engine optimization she or he can move on to the following topics: • Site Architecture. • HTML Code. • Trust, Authority, Identity. • Link Building. Section five underneath, points to some of the best resources about the above topics.

5. SEO Explained Simply

SEO explained simply is a catchy phrase, isn't it? However, it's also a misleading phrase because as the saying goes »a chain is as strong as its weakest link.« Here's the trick of the trade. With such a complicated topic, SEO, it's easy to forget a link and oversee vital details even if we wake up at the crack of dawn and do our best to learn about it. The sources referred to below are the best SEO guides I have applied.

SEO Guides

1. Google’s Search Engine Optimization Starter Guide. Here's a quote from the first Google guide part: "This document [ED: the Google Search Engine Optimization Starter Guide] first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters, new to the search engine optimization topic and wish to improve their sites' interaction with both users and search engines. Although this guide won't tell you any secrets that'll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to crawl, index and understand your content." What's worth noticing here is the phrase » this guide won't tell you any secrets that'll automatically rank your site first for queries in Google.«No SEO marketing experts or SEO content writing tutorial with any authority will give readers a 100% guarantee they can bring a website to rank among the TOP 10 search engines results.

Edna Davidsen's long-form SEMrush review for Christian Affiliate Marketers newcomers.
Search engine optimization tools are crucial for today's Christian Affiliate Marketers.

It's neither easier nor harder to rank a Christian home business website than any other website. Let's move on to the next source. 2. Moz’s Beginner’s Guide To SEO.  The Moz (Moz.com; TW: @Moz) guide has ten chapters: Chapter 1: How Search Engines Operate. Chapter 2: How People Interact With Search Engines. Chapter 3: Why Search Engines Marketing is Necessary. Chapter 4: The Basics of Search Engine Friendly Design & Dev. Chapter 5: Keyword Research. Chapter 6: How Usability, Experience & Content Affect Rankings. Chapter 7: Growing Popularity and Links. Chapter 8: Search Engine Tools and Services. Chapter 9: Myths & Misconceptions About Search Engines. Chapter 10: Measuring and Tracking Success. It's a backlog of work learning about what I call Christian SEO marketing, but »nothing ventured, nothing gained.«The last resource I'll mention here is: 3. The SEO Success Pyramid. Matt McGee from Small Business Search Marketing (Smallbusinesssem.com, TW: @mattmcgee) created The SEO Success Pyramid. By looking at Matt's pyramid, it becomes apparent  why so few succeed with their long-term SEO strategy. With The SEO Success Pyramid, Matt McGee puts it down in red, black and white how many elements are involved in an SEO strategy.

6. Platform and Perspective

The perspective I want to emphasise here is this: Unless we are familiar with the topics referred to above, we won't be able to utilise any SEO tools service offered by professional SEO companies. What I call Christian SEO marketing is about gaining SEO knowledge, for example from the resources above, and use SEO information technology to »put it all together.«

The goal: To be the salt and serve people who are seeking substantial spiritual food.

Professional SEO software is only leveraging the SEO-skills and knowledge; we have in advance. Without any SEO-skills/knowledge, there's nothing to leverage. Therefore, if we want to be successful with our Christian home business, we have to hold the head above water and read through all this material. It may seem like a lot. It is. We have to work like dogs to get this under our skin. The duality in an online business, driven by Christians or not, is dangerous. The whole setup looks easy; I mean, set up a WWW-world business, announce some products, and collect the money from the sales, without any effort, while sitting on Honokalani Beach, Wai'anapanapa State Park, Maui, Hawaii. Take it from me, in the IRL-world; it's much more uncomplicated for most people to stay with a regular 9-5 job because »you can’t teach an old dog new tricks.« In blog post number 12, What's a Realistic Perspective in Christian Affiliate Marketing? I've given my reasons why. In the upcoming section, we'll go over some SEMrush-functions that'll assist us »bringing it all together« after we got the ball rolling by reading the material above. I cannot emphasise enough that SEO optimization tools like SEMrush require, the users have the basic SEO knowledge prior to the sign-up. If the SEMrush-part seems too complicated I suggest reading the basics above again, and then return to SEMrush - or any other SEO optimization software, later. Without SEO knowledge we're led to believe a landing page is an airport area and not an SEO-term. In this introduction to SEO, we've looked at how search engine optimisation does work from a technical perspective. In the following, I'll take a side, and move focus to what I call Christian SEO marketing perspective.

7. Create Excellence and Let the Advertisers Wait

Let's take one more quote from the Google’s Search Engine Optimization Starter Guide above. The quote is from a section in the document (p.14) called: Interesting sites will increase their recognition on their own:"Creating compelling and useful content will likely influence your website more than any of the other factors discussed here [ED: in the Google Search Engine Optimization Starter Guide.] (1). Users know good content when they see it and will likely want to direct other users to it. This could be through blog posts, social media services, email, forums, or other means. Organic or word-of-mouth buzz is what helps build your site's reputation with both users and Google, and it rarely comes without quality content." The takeaway here is the following sentence: »Creating compelling and useful content will likely influence your website more than any of the other factors discussed here.« The American basketball player and head coach of the University of California at Los Angeles, John Wooden used to say:

It takes time to create excellence. If it could be done quickly, more people would do it.

Next, we'll take advice from Tim Ferris (Tim.blog, TW: @tferriss) which he gave in his enjoyable book Tools of Titans"I didn’t accept advertisers for the podcast until I had 100K + downloads per episode, as measured at the industry-standard 6 weeks post-publication. Why? Novice podcasters (which I was), bloggers, and artists of all types get too distracted in nascent stages with monetization. For podcasting: In the first 3 to 9 months, you should be honing your craft and putting out increasingly better work."

(Ferriss, Timothy. Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers (p. 282). Ebury Publishing. Kindle Edition.)

The evangelist Luke writes: "Why do you look at the speck of sawdust in your brother’s eye and pay no attention to the plank in your own eye? How can you say to your brother, ‘Brother, let me take the speck out of your eye,’ when you yourself fail to see the plank in your own eye? You hypocrite, first take the plank out of your eye, and then you will see clearly to remove the speck from your brother’s eye.

Do we, the Christian Affiliate Marketers and the Christians book bloggers, have an SEO-plank in our own eyes? Do we accept advertisers on our blogs even with little or no audience? When Tim Ferris says »novice podcasters, bloggers, and artists of all types get too distracted in nascent stages with monetization,« can we say, we're not included here? Are we following Tim Ferris' advice when he says ». . . In the first 3 to 9 months, you should be honing your craft and putting out increasingly better work." It was by reading blog posts written by Pat Flynn (Smartpassiveincome.com, TW: @PatFlynn), Tim Ferris (Tim.blog, TW: @tferriss) and Robert Kiyosaki (Richdad.com, TW:@theRealKiyosaki), I realised that by following professional blogging industry standards we'd be able to create far better content. But how do we know if we create compelling content?

8. Haste makes Waste

The first measurement is the saying »haste makes waste.« Creating a blog post that follows what I call Christian SEO marketing principles takes weeks. Getting the SEO knowledge under the skin is the hard part. Applying it, once it's there is the easy part. With the idea about what I call Christian SEO marketing, I'm shaking the bag, while I go up against the widely recognised idea that flourishes in the Christian blogger community that we have to publish a blog post daily, or with a two-day interval. I'm SEO self-taught; you can be self-taught too. Some principles involved in what I call Christian SEO marketing are: 1. Enjoy the writing process. 2. Realise the power and value of the unique understanding of our Christian business, Christian customers, services and products. 3. Write so well that the blog post does the selling without product-pitching. 4. Write without thinking about writing from A-Z; later, use the PC's cut-and-paste function. 5. Writing well does not mean perfect. And above anything else:

6. No Dirty Marketing Tricks.

Edna Davidsen's long-form SEMrush review for Christian Affiliate Marketers newcomers.
Seo knowledge for Christian Affiliate Marketers does not involve any dirty marketing tricks.

 The blog post can be less than perfect and still serve the Christian audience well. If we follow the guidelines for best SEO practices, have something valuable to offer Christians and understand our audience, we'll soon be front-runners with our Christian business blog. We've all hear the stories about people who »tried it« and didn't figure out how it worked, hereafter going back to a regular 9-5 job. The difference between the front runners and those who »tried it« is found in the work determination. To get to the top as Christian Affiliate Marketers or a Christian book bloggers we have to insist upon determination and decision - total, obligation to push it through. To hold Faith in this undertaking, we have to establish behaviour, habits and attitudes that bear no resemblance to people in our surroundings. We scale up the time we spend with people who support our Christian business blog, and our Christian Affiliate Marketing ideas. The initial question was:

Is SEMrush 1st in SEO for Christians?

For me, the answer is yes. Among the search engine optimization software I've seen, SEMrush has by far the most user-friendly interface. It has the basic SEO tools we need in what I call Christian SEO marketing. In What is Content Marketing, Really? published 30. January 2014, Ashley Jane Bookes (TW: @ashjbee) writes: "Content marketing has proven to be essential in today’s marketing world – particularly with B2B marketing – it is the term du jour [ED: used to describe something that is enjoying great but probably short-lived popularity or publicity (from the Google dictionary)]. Yet many marketers struggle to understand it or use it." What's the status today? Is content marketing term du jour? The answer is a big no. Little has changed since Ashley Jane Bookes wrote this. She continues: "Creating content – its planning, development, production and measurement – can feel like a treacherous journey into unknown territory. And it’s true; content marketing is more reminiscent of the publishing world than the advertising world. . . Some years back, as a young marketer starting out at a design agency, my first producer educated me to the ways of the world. Her philosophy was: Everyone wants things better, faster and cheaper, but the reality is you can only ever have two out of the three. This is especially true for content marketing. It takes effort. Don’t be fooled on that front. If it’s going to be good, you either need to invest time or money." Can we bring Ashley Jane Bookes into a Christian Affiliate Marketing context? Sure! It's true for our Christian customer as well. They want better, faster and cheaper. Edna's Blog | OurChristianBook.com is primary a place for people who are patient enough to pay attention to the big picture. This blog will never be a »faster and cheaper« blog. Justin Teseniar (Justinteseniar.com, TW: @justinteseniar), a Christian artist, songwriter, and worship pastor from Atlanta, Georgia has a beautiful song called Sit at my Table, published on Justin's YouTube-channel. May 2015. It’s a song about experience different life-paths.

It's a song about the search for some substantial spiritual food that we all search for.I quote the lyrics: "I'm just a helpless beggar, dying for the taste of anything Then a voice comes calling Calling out my name, saying: Come and sit at my table."This spiritual food, I've written about above, is the same food served at the table Justin sings about in his wonderful song. Christianity offers the best spiritual table available; it has much more to offer modern people than most realise.  Back to Ashley Jane Bookes . . . It's obvious that content marketing is not a term du jour. So what can we do? Ashley Jane Bookes suggests two options »invest significant time or money« into our Christian business blog. The path for Edna's Blog | OurChristianBook.com became a combination. I invest all the time I can find into the blog. I found lot of time by reducing television- and Facebook-time. I invest all the money I can into my business. In short; I follow the principles outlined in blog post number 23, Let's go Learn How to Make Money, published on December 12, 2017.  Christian Affiliate Marketers and Christian book bloggers can for sure create better content with the professional SEO software solution baggage that comes with SEMrush. Let's not think »the light isn't worth the candle« before we basically know what this basket of SEO-tools brings.

Edna Davidsen's long-form SEMrush review for Christian Affiliate Marketers newcomers.
Learn about the basic SEO tools before judging their value.

9. What is SEMrush?

SEMrush (SEMrush.com, TW: @semrush) is a significant Christian affiliate marketing tool because it's safe to sail forward with sound marketing decisions once we have access to the SEMrush-data. We'll not dwell on the product features. As I wrote in the last blog post Hostgator Network Solutions for the Christian Business Blog, published on December 12,  it's better to focus on the product's benefits. The seven areas Christian Affiliate Marketers benefit from with SEMrush are: • Keyword Research. • Site audit. • Keyword Ranking. • Backlink Source. • Site Positioning. • Content Creation with Keywords. • Competitive Analysis. The team behind SEMrush has improved the platform a lot since the SEMrush birthday in 2008. Today SEMrush is viewed as the top dog with the best SEO industry search engine optimization software. In an interview by Elena Terentyeva (Semrush.com, TW:@LenaTerentyeva) in 2015, one founder, Oleg Shchegolev answered, when asked about the company' success: ". . . All of these articles about how to become successful, which habits productive people should have, great business lessons about how to succeed within your company — there are so many of them these days. We are saturated with this content. The world is so spacious and diversified that no template or one-size-fits-all model works for everyone." And here comes his answer to the company's success: ". . . we were doing a job we loved, and we listened to our users." Could the recipe for success online be this simple? I believe Oleg Shchegolev is right. Another aspect bringing strength to SEMrush is Oleg Shchegolev's approach to vision: He says: "Honestly? I change my vision of the product every day! We transform, change, adapt, build on, experiment. In short, we grow. Tomorrow we might wake up with some crazy idea that does not fit into your concept of SEMrush. We most likely won't abandon it, but rather, see how it might work. The product is constantly evolving, and an enormous number of factors affect its evolution. So, I refuse, flatly, to answer where we will be tomorrow. We are very flexible and always leave ourselves room to manoeuvre. While working within such a rapidly changing market, we must be able and ready to change." Two factors explain the SEMrush-success: Good leadership plus the user-friendly platform. Without these, SEMrush-users wouldn't be so tickled pink about the product. Here's how the SEMrush-interface looks like:

Edna Davidsen's long-form SEMrush review for Christian Affiliate Marketers newcomers.
The SEMrush interface.

To the left, we see the Dashboard. In the middle we see, in this example, Crosswalk.com's traffic-situation. For the time being, the Crosswalk company ranks for 26.200 keywords. Their website has 5,300 backlinks. The SEMrush-data reveals, Crosswalk.com works with 19 advertising publishers. All we have to do, if we wish to get detailed information about how Crosswalk.com works with the advertisers, is to turn to the SEMrush-data. Some say succeeding in online business requires hat tricks and hocus-pocus. It should be obvious though that by having access to the SEMrush-information, the magic aura regarding what's required to succeed is taken away. Sometimes readers of Edna's Blog | OurChristianBook.com, mainly Christian business owners, email me and ask:

1. What's the best way for me to see what my Christian colleagues in the Christian online community are doing?

Or:

2. How can I do useful keyword research on my Christian website?

To answer the first question first: »What's the best way for me to see what my Christian colleagues in the Christian online community are doing?« I'd say:  SEMrush is the best technology for transferring tried techniques from the industry top dogs to our territory, too. Furthermore, SEMrush is also a game changer when it comes to finding the keywords that'll help our audience and keywords that'll create a cash flow for our Christian business blog. The perspective outlined in this blog post number 25, SEMrush 1st in SEO for Christians (Updated Catalog 2018) should provide Christian home business owners with a starting point for their Christian website optimisation strategy. As Christian Affiliate Marketers our goal is to base our marketing decisions on accurate information. Any credible search engine optimization agency knows how to get paid a good price for their service. Why? Because they know it's more expensive for a business to propel forward without the help from SEO marketing experts than it is to pay a monthly fee for getting fast fact-based market-information. When we have tools like SEMrush or any other professional search engine marketing services, we base our search engine optimization plans and our search engine optimization tactics on facts rather than flexible feelings. Christian Affiliate Marketer success requires a strong autonomy-sense. How do we get that? By being helpful, fact-, and faith-based in the Christian community. When we do so, we have no reason to be ashamed. Let's learn from the American motivational writer and coach David J. Schwartz when he says: "Ever ask yourself, “What is my greatest weakness?” Probably the greatest human weakness is self-deprecation—that is, selling oneself short. Self-deprecation shows through in countless ways."

(Schwartz, David J. The Magic of Thinking Big (p. 76). Penguin Publishing Group. Kindle Edition.)

Do your best to present yourself to God as one approved, a worker who does not need to be ashamed and who correctly handles the word of truth.

Furthermore, we can also use SEMrush as a source to help our Christian colleagues. The sought-after American speaker Bryan Thayer (Bryanthayer.com, TW: @lifeleavesclues) says it best: "Life offers so many ways to give. You don’t have to give money or food or clothing. Often, what others need most is your time. You can listen to someone. You can drop what you’re doing and help someone. You can teach something to someone."

(Thayer, Bryan. Life Leaves Clues (Kindle Locations 1154-1156) Kindle Edition.)

Helping other by using SEMrush is a Golden opportunity to give back to the Christian community. Frequently, it's also an overseen opening to building new relationships with Christian bloggers that ought to be used by ourselves and others.

Once SEMrush is set up the Christian Affiliate Marketers, and the Christian book bloggers can monitor traffic to their websites. Moreover, it's possible to see, which keywords the Christian site is ranking for - and how well our site is doing compared to other Christian colleague's sites. Christian Affiliate Marketers and Christian book bloggers target different markets with their keywords. SEMrush enables us to tailor what I call Christian SEO marketing to a particular country. It looks like this:

Edna Davidsen's long-form SEMrush review for Christian Affiliate Marketers newcomers.
Christian Affiliate Marketers target different countries with their websites.

As I have put forth in previous sections, SEMrush cannot stand alone. I combine it with Google Analytics and Google Search Console plus what I've learned about SEO. When we have SEMrush, we see all the keywords a website ranks for. We can perform such an analysis for our own Christian website, a Christian colleagues website, any site. Christian Affiliate Marketer newcomers will have to find a way to build backlinks to their Christian business blog as the guides above mentioned. With SEMrush this is a whole lot easier (but not easy) to do this work because we can see what backlinks our Christian colleagues have. Many will be relevant for us as well.This is a true timesaver because it's both boring and burdensome to find backlinks-opportunities. Below is an example, how the backlink-section in SEMrush looks like:

Edna Davidsen's long-form SEMrush review for Christian Affiliate Marketers newcomers.
Backlinks give our websites authority.

We see this Christian blog (Crosswalk.com; TW: @crosswalk_com) has 6% followed links. By clicking on the green area, we'll see what pages link with followed links to this website. Perhaps these pages could be relevant to our blogs? The next interface relevant for Christian Affiliate Marketers is the keyword report. Let's look at an example:

Edna Davidsen's long-form SEMrush review for Christian Affiliate Marketers newcomers.
A SEMrush keyword rapport.

The example shows five of the 2.200 keywords, Crosswalk.com ranks for. Keywords: The colon tells us, which keywords this website ranks for. Pos.: The colon displays the keyword's search engine position. Volume: Shows the keyword's monthly search number. CPC (USD): CPC stands for the keyword's average cost-per-click. The CPC-information is relevant if we're planning on using Google Adwords. In general, it's also valuable information in it selves that companies are willing to pay to rank for particular keywords. It means there's money in that keyword! Com.: Displays the competition among advertisers for this keyword. Traffic %: The traffic share driven to the website with the given keyword for the specified period. Costs %: Estimated Google Adwords keyword price. Results: Search engine results number.  Trend: Gives a 12-months keyword search pattern visualisation. I use it as a quick way to see if there's seasonality related to keywords on Edna's Blog | OurChristianBook.com.

Consequently, faith comes from hearing the message, and the message is heard through the word about Christ.

What I've done above is give the readers of Edna's Blog | OurChristianBook.com an idea where to find the best marketing SEO tools. Let's recap: What do we get with a website optimization services like SEMrush? It allows us to better access the Christian community as professional Christians who work behind the scenes to better the content available for the Christian audience. When we have the SEO knowledge referred to in the resources above under the skin, we can efficiently use SEMrush to »bring it all together.« We can then outline, which keywords are achievable and worth working and waiting for. At the time Christian Affiliate Marketers or Christian book bloggers have reached an SEO-proficiency level, they'll know how to judge the competition. Judge the competition by evaluating the strengths and weaknesses of other Christian online community sources. Sources, delivering answers to the same questions as we do on our Christian business blogs.

Edna Davidsen's long-form SEMrush review for Christian Affiliate Marketers newcomers.
Let's go learn who to take a professional approach to SEO.

The professional approach to SEO can be divided into five phases: First, we sign up for SEMrush (or any other SEO tools service) and type the website URL where we seek inspiration and ideas for improvements.  Next, we consider the general situation based on the domain analysis. Third, we note, which keywords the website ranks for and reflect on whether it would be reasonable for our site to target these? Fourth, we look at the website backlinks and ask; should we try to get backlinks from this site? Fifth, we repeat this process for all sites where we seek inspiration improvement-ideas. As time goes by, we'll have a large list of the best niche-related keyword knowledge on our notebooks. We will also be familiar with where the best backlinks can be found. Christian Affiliate Marketers, and Christian book bloggers, who play their cards right should have a significant competitive advantage, which leads to better search engine results. Truth be told:

What's the point of working hard if the goal isn't to rank among TOP 10 in the search engines?

Edna Davidsen's long-form SEMrush review for Christian Affiliate Marketers newcomers.
Create your search engine optimisation 101 plan today.

Here's what you can do if you enjoyed reading blog post number 25, SEMrush 1st in SEO for Christians (Updated Catalog 2018). I’d be glad and grateful if you’d help it spread by emailing it to a friend or sharing it on Twitter or Facebook. That way, these seeds about what I call Christian SEO marketing can reach many more Christian online community members. Thank you! Edna Davidsen.

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4 Comments on “SEMrush 1st in SEO for Christians (Updated Catalog 2018)

  1. Edna – as a writer, the biggest problem I have with marketing is simple: I am not educated in the technical aspects of running my site. I just like to write! I am also not making any money on my site, at this point. Of course, I would like to change that eventually. Now that I have completed my education, and have received my Master’s degree, I can spend more time learning this stuff. However, it is still a bit overwhelming as to where I should start? Perhaps you could suggest the best place I should learn to begin driving more traffic to my site, and how I might be able to receive a small stupid from obtaining advertisers once the site gets more traffic. You have my contact info, and if need be, please contact me directly and we can work something out. Blessings to you for reaching out to bloggers, like myself, who honestly just enjoy the writing process, but are clueless to the marketing aspects of this “brave-new world” of technology in which we live! Thanks again for your information.

    1. Hi Lisa, thank you for your encouraging comment. The two first lines of your comment are a great base because you know what you’re good at and what needs to be worked on. It’s great to see your willingness to pick these elements up. I suggest you read blog post number 06 12 Traffic Tips for Christian Book Bloggers. That would be my suggestion for a place to start.

  2. Edna,
    Great blog post as usual! I have learned SO much from this post. I know I will need to go back and re-read it. I’m trying to find ways to add more keywords to my site so that I can get the best results with SEO. As of right now and according to SEM, I’m pretty low. However, I did just sign up for Google Analytics and Google Console. I’m excited for 2018 because I am now understanding the power of SEO even more.
    God Bless you!

    1. Hi Marlie, happy to read your hopeful comment. Google Analytics and Google Console are great starting points. Once you’ve picked up the basics, you’ll most likely see that your site will begin to rank for some of the keywords you plan to use. There are many ways to pick keywords. I’ve found it helpful is to stick to long tail keywords (3, or more words) with a search volume above 3000.

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