Resource Pages: Christianity Beliefs & Christian Identity
Written by Edna Davidsen ∴ Tuesday, August 1, 2017
“Would you like to learn how to create a Resource Page for your Christian audience with content reflecting your Christianity beliefs and your Christian identity? What if you realized 97% of all professional bloggers, believers and non-believers, use the same tactics to create high-quality resource pages? Better yet, what if you learned how to do the same, so your resource page attracts more attention in the Christian community. The attention that turns visitors to subscribers, readers or buyers? Hang on, and you’ll see some marvellous resource pages, and you’ll get insider advice based on Christian Affiliate Marketer experiences. Are you ready?”
Resource pages in the Christian community
The Christian community has gone through a tremendous change the last twenty years. With blogging and the Internet, you've seen new groups of Christians gathered in ways, which were enabled by the new technology. Women of faith began to use the Internet to share the Gospel. An example is Joni Eareckson Tada who you can read more about in blog post number 05 People with Positive Perspective. The Christian identity is no longer a private matter. A Christian testimony used to be reserved for the church. With the Internet, it has become common to share what we believe online. People discuss ‘what does it mean to be a Christian?’ and ‘the history of Christianity’ with others like-minded online. The Christian groups, which have evolved from the interactions between individuals with different Christian backgrounds are reflected in various websites for Christians. The websites will often have a resource page. The resource pages are just as different as the people who own them.
Who is the Resource Page Written for?
When you determine the structure of a resource page for Christians, you could think about who it’s written for? Which users did the resource page owner have in mind when she or he wrote the page? Did she or he think of you as a consumer? A pastor? a Christian reader? Or a Christian interested in online business? It's your interest as a visitor, which determine if you find a resource page useful.
Resource Pages With- or Without a Sales Funnel
You could go on to consider if the website containing the resource page is with or without a sales funnel? It takes one question to find out if a website is with or without a sales funnel: Ask: “What is the purpose of this resource page?” If the answer is: “The purpose is to sell XYZ” you'll know the website contains a sales funnel. If on the other hand, the answer is: “To provide topic-related links to articles” you'll know the purpose is to give the reader quick access to information. In situations where a resource page contains more than 100 external links to articles, you’ll often see it’s a multi-author blog, short: MAB. All this is important, not because one type is better or more right than the other, but because this is the best way to understand how a resource page is structured.
The First Blogger and WordPress
Google defines a blog as: “a regularly updated website or web page, typically one run by an individual or small group, written in an informal or conversational style.” The word blog comes from the word weblog. According to the Wikipedia-article about blogs Jorn Barger, an American blogger was the first to use the word and popularise it. Justin Hall, an American journalist and entrepreneur, is often said to be the first blogger. He published his first blog post in 1994 at Justin's Links from the Underground. Bloggers use different content management systems. OurChristianBook.com is published with WordPress because it’s big and well-known. 28,4% of all website use WordPress according to statistics published by w3tech in 2017. With a 59,3% market share, WordPress is by far the biggest content management system today.
Forbes article How WordPress Ate The Internet in 2016... And The World in 2017 states around 75 million websites use WordPress. These 75 million websites contain more than 2.5 billion posts + more than 3 billion comments according to the WordPress blog. From the activity number on the WordPress blog, you can calculate that there are 2,5 WordPress blog posts published per second worldwide and 71% in English.
Why is the Resource Page so Important?
The resource page is among the most important pages on a website. This is because the resource page is where most sales happen with sites who have a sales funnel. Since https://OurChristianBook.com is about Christian Affiliate marketer + Christian books, the website has a sales funnel. In blog post number 12 What's a Realistic Perspective in Christian Affiliate Marketing? you can read more about Christian affiliate marketing. OurChristianBook.com promotes the idea that it's possible to earn an income from blogging by learning from the best in the affiliate industry. Some top bloggers post their 30-days income rapports. The income rapports gives you valuable information on what it takes to be successful online and how long time you should expect before you see any significant results.
3 Income Rapports from Bloggers with Resource Pages: Pat Flynn, Michelle and Matthew Woodward
You can, for instance, look at three income rapports from Pat Flynn, Michelle, and Matthew Woodward and the data available about their blogs. Please note the expenses are excluded from the list below. The only goal is to show that a blog can generate an income. Later you'll get some links, which you could study in detail so you learn how they’ve set up their resource pages. As you do this, you’ll see some bloggers use other terms than ‘Resource Page’, but the function of the page is the same. 1. Pat Flynn Website: SmartPassiveIncome.com Monthly income $184,094.67 (June 2017)
The global rank for SmartPassiveIncome.com is 36.690 on Alexa.com. SmartPassiveIncome.com ranks for around 19K organic keywords. These organic keywords are expected to drive around 30K monthly visitors to the website. When you look at the backlinks for SmartPassiveIncome.com you’ll find more than 19K Follow links and more than 6K Nofollow links. 2. Michelle Website: MakingSenseofCents.com Monthly income $121.861.28 (June 2017)
The global rank for MakingSenseofCents.com is 89.379 on Alexa.com. MakingSenseofCents.com ranks for around 16K organic keywords. These organic keywords are expected to drive around 16K monthly visitors to the website. When you look at the backlinks for MakingSenseofCents.com, you’ll find more than 8K Follow links and more than 6K Nofollow links. 2. Matthew Woodward Website: MatthewWoodward.co.uk Monthly income $23,412.76 (June 2017)
The global rank for MatthewWoodward.co.uk is 55.262 on Alexa.com. MatthewWoodward.co.uk ranks for around 7K organic keywords. These organic keywords are expected to drive around 7K monthly visitors to the website. When you look at the backlinks for MatthewWoodward.co.uk, you’ll find more than 14K Follow links and more than 42K Nofollow links. So what’s the takeaway from these three blog examples? First, you see it’s possible to create an income by blogging, also as a Christian blogger. Secondly, you notice that a blog needs to rank for a significant amount of organic keywords to get enough traffic to build a salary. Third, you observe the number of backlinks from the Christian community it takes to create enough traffic to create an income as a Christian Affiliate Marketer. With these numbers, it should be possible to draw a conclusion on what it takes for you to become a successful Christian blogger. Provided the website is worth reading the rest is numbers: 1) Organic Keywords 2) Monthly visitors 3) Amount of backlinks
What is a Resource Page?
A resource page is a topic-related link-collection to products: articles, books, videos, apps, etc. The resource page can be with or without affiliate products. The resource page format depends on if it’s a single-author or multi-author blog and the links can be external or internal.
Resource Page with Internal Links
In its simplest form, a resource page is a page on a website that highlights significant areas on the site. With this structure, the resource page becomes a go-to place where the readers can find the best content.
On the picture above you see a clean and well-structured resource page with internal links from Generis.com. Generis is a company that helps ministries getting funding for their vision. The reason this is a good resource page is, it’s easy to navigate. The resources have descriptive titles. They're designed with beautiful colours and big letters. The resource page at Generis.com provides value for those who need information about how to get funding in the ministry, for example, pastors.
The Purpose of a Resource Page
By asking what you read earlier, you'll know the purpose of a resource page. The two questions were: 1) Who benefits from the resource page? Christian consumers in general? Pastors, Christian Readers? Christian Affiliate Marketers? 2) Does the website containing the resource page come with- or without a sales funnel? If the purpose is to sell XYZ, then the website contains a sales funnel. On other websites, the purpose may be to provide topic-related links to articles. On such a page you’ll often see, there’s no sales funnel.
Resource Page with External Links
Rev. William F. Fore created Religion Online in 1997 because he felt a need to create easier access to high-quality literature about the history of Christianity and Christian faith for Christian groups. In 2017 the site contained more than 6.000 articles including speeches and monographs. Religion Online has almost 2 million visitors per year. What’s unique about this example is, the entire website is a resource page. The site’s purpose is to educate the visitors about: 1. History of Christianity 2. Christianity beliefs 3. Christian identity The website has an online library, with various views on Christian faith topics. All the available resources are based on sound academic writing and research traditions. Ten people, the majority pastors, have voluntarily edited the site since it took off, including three Christian couples.
'START HERE' Page with Internal Links: One Author, no sales funnel
Sometimes bloggers use a ‘START HERE’ page as the resource page with internal linking. This is because the default blogstructure is difficult to navigate. With a ‘START HERE’ page the blogger helps readers to navigate the website. Marc Alan Schelske, a Christian blogger on Marcalanschelske.com, uses this structure.
You see the design is clean in the picture above and the style enables easy navigation. Marc does a great job on his site. Another ‘START HERE’ page/Resource page-variant is when a website displays the latest and greatest blog posts somewhere on the site. If you go to Tim Challies website and look to the right, you'll see how this looks. The many ways to create a resource page or an area on a website with the same function can be confusing. It's important to see the big picture before you chose a solution. If you're new to Christian blogging/Christian affiliate marketing, you could take a closer look at the following resource pages from the three bloggers mentioned earlier in this blog post. Pat Flynn's Resource Page. Michelle's How To Start A WordPress Blog On Bluehost. Matthew Woodward's 116 Of The Best Digital Marketing Tools For Smart Marketers. These resource pages and formats have already been proven to work. If you create a resource page based on the same principals for your Christian audience you'll be a valuable person for Christian groups in the Christian community. The most effective way to learn to be good at blogging or affiliate marketing is by studying the best in the industry.
*** In this blog post, you’ve seen several resource pages. Now it’s time you bring the takeaways from this blog post into action. Here’s a suggestion you can use right off the bat if you’re: 1. A Christian Blogger With a sales funnel on your website and you sell products from your resource page. 2. Dreaming About Creating a website with a resource page.You’ll have a much better resource page on your website by following one simple principle: Go to your resource page right now and ask: Can I look at the resource page and say I’m proud of the items I’ve listed, I know they help my audience because you've used the products yourself? If the answer is yes, then great. If your answer is no, then change what needs to be changed and come back here and share how you improved your resource page!