Let's go Learn How to Make Money
Written by Edna Davidsen ∴ Saturday, November 18, 2017
"Dishonest money dwindles away, but whoever gathers money little by little makes it grow." Proverbs 13:11
Proverbs 13:11 deserves a top one position in today's blog post because it points us to the first clue about money (it grows). In 2006 Robert Kiyosaki (Richdad.com, TW:@theRealKiyosaki) wrote a blog post called Go Forth and Multiply -- Your Money. Robert Kiyosaki's quote belongs here for two reasons: The first: Three weeks after OurChristianBook.com launched Edna's blog it ranked for a surprising search term (is Robert Kiyosaki a Christian?), which means it's a question OurChristianBook.com's readers ask. The second: People are pressed for time. Since I know my Robert Kiyosaki Catechism, I'll point the readers to the answer myself. The search term is Robert Kiyosaki a Christian? Is a personal question. Personal questions call for personal answers.Robert Kiyosaki says: "I derive much [...] inspiration from the Bible. Since money and religion are controversial subjects, I should clarify my religious position: I prefer the Native American Indian term "Great Spirit" as a more approachable reference to God. I also don't like religious fanatics, regardless of what religion they belong to, but I support freedom of religion. For that matter, I also support the freedom to not believe in a god at all." Straight talk - not one of those sentences that should be taken with a pinch of salt. I'm a Christian myself; I believe I'm free because of what Jesus did through the resurrection and there's a chair for me in Heaven. BUT I respect Robert Kiyosaki and his wife Kim Kiyosaki (Richwoman, TW:@kimkiyosaki) because they're good at straight talk. Revelation 3:16 says: "So, because you are lukewarm—neither hot nor cold—I am about to spit you out of my mouth." How should we understand this? One reading is, God prefers we take a stand, and stand up for our opinions. Most of the time, straight talk drowns in political correctness. Perhaps the upcoming generations will work this out; they seem to be browned off with the political correctness.
Here's the first trick of the trade when it comes to learning about money. When looking at the sentence Let's go learn how to make money, what's the most important word? The readers who are familiar with Robert Kiyosaki's Rich Dad Poor Dad and Napoleon Hill's Think and Grow Rich will say learn. Robert Kiyosaki, Dave Ramsey and Napoleon Hill urge us to be eager beavers about getting financially self-educated. They inspire their readers to work like dogs to increase the learning about money-related topics. We should remember to include a 'thank you God for giving us the Internet' in our evening prayer. The Internet represents a golden opportunity to learn from anywhere and to spread the Gospel. Even though I live in Greenland, I have access to the same learning material as someone living in Tennessee, New Mexico or North Carolina. I can share my faith with someone in Australia. It's awesome!
Thanks to the Internet and my laptop, I have Christian blogger friends living in Pennsylvania, Michigan, Texas, Iowa, Indiana, Florida, St. Charles Missouri. In Christian Affiliate Marketing, there's a straight line from one's willingness to learn about personal finance and the success the Christian Affiliate Marketer will experience. If we're using a website for our message and the products we recommend, our success will also depend upon how willing we are to learn the technical part of running a website. This includes: • Learning about keywords, and how to use them in our blog posts. • Learning how to optimise our website, so it loads fast (remember, people are pressed for time). For those who have taken the leap of Faith; it's old news that it's anything but comfortable to be a Christian Affiliate Marketer the first months; mainly for two reasons: 1. Lack of an audience. 2. Lack of income from the site. In What's a Realistic Perspective in Christian Affiliate Marketing? I wrote more about this issue. Many are born with a silver spoon in their month; especially now when more people than ever are born rich. Christian Affiliate Marketers who know their profession can relax, they know they have a bright future. We believe, and we put our trust in God. However, He expects us to do our homework. An overweight of pathos and Bible verses in our blog posts will not finance our next family holiday or enable us to donate to the church. The success in Christian Affiliate Marketing comes from studying how to sell, how to communicate with an audience and educating the audience to be better buyers. The journey towards a self-educated approach to personal finance is tough. We will feel we're under the weather often, but we can still say taking on this journey has been one of the best decisions we've taken. We want to praise God from whom all blessings flow, and share His blessings with the world. And we want to do it through our Christian Affiliate Marketing on OurChristianBook.com and other sites in the Christian community about this topic. BUT let's do it with quality content; not thin, short content with a disclaimer at the top and one to five affiliate links from Amazon at the bottom. That's not Christian Affiliate Marketing; that's not knowing how to do it right and what has giving Marketing a negative connotation.It's time to stop doing it wrong and sing a new song. In The Total Money Makeover Dave Ramsey (Daveramsey.com, TW:@DaveRamsey) writes:
Change is painful. Few people have the courage to seek out change. Most people won’t change until the pain of where they are exceeds the pain of change.
(Ramsey, Dave. The Total Money Makeover: Classic Edition, 2013: A Proven Plan for Financial Fitness (p. 14). Thomas Nelson. Kindle Edition.)
This blog post presents people who say it as it is. They have all earned millions and thereby proved what they preach and teach works. So: "Let's go learn how to make money from people who have been honest and rejected the common beliefs about happiness, life and God."
1. Take the Leap of Faith to a Purpose-Driven Life
Wealth Dragons founder, John Lee, together with Vincent Wong (Wealthdragons.com, @WealthDragonsUK) describes how he took the leap of faith from being in the corporate world to being an entrepreneur. (Avoid googling if John Lee is a Christian because I'm not as familiar with my John Lee catechism as I am with Robert Kiyosaki's). Here's what he says in the book, The Wealth Dragon Way - the why, the when & the how to become infinity wealthy: "One day, close to my birthday, Darren [ED: John Lee's friend] presented me with an early birthday present. It was a book. I will never forget the look of excitement on his face. He told me that this was it; this was how we were going to break free. [ED: from always having money problems even if they had high salary jobs.] He knew I was dyslexic that it was a real struggle for me to read anything, but he begged me to read the book cover to cover, and as soon as I could. The book was Rich Dad, Poor Dad by Robert Kiyosaki. I opened the book on the tube on the way home and didn't put it down for two days."
(Lee, John. The Wealth Dragon Way: The Why, the When and the How to Become Infinitely Wealthy (p. 4). Wiley. Kindle Edition.)
John Lee's description of how reading Rich Dad Poor Dad got the ball rolling reveals how influential a well-written book can be: "I was gripped. It was my first introduction to the concept of passive income, and I became obsessed with it. Darren and I could not stop talking about how we were going to achieve our new goals of creating a passive income source that would allow us to keep building our wealth indefinitely. I could hardly believe that so much financial security and freedom was available to me and I became 100 percent focused on working out how I could make it happen."
(Lee, John. The Wealth Dragon Way: The Why, the When and the How to Become Infinitely Wealthy (p. 5). Wiley. Kindle Edition.)
Thousands have described the same transformation they went through after reading Robert Kiyosaki's book. It may take some time figuring out how to take the leap of faith and launch sites like Edna's Blog | OurChristianBook.com, but the heavy lifting is a lot easier when reading books like Rich Dad Poor Dad first. Books like Rich Dad Poor Dad and The Wealth Dragon Way are game changers.John Lee pull's out all the stops, one by one, and gives the readers a recipe on how to approach this process the right way. It's like reading a thriller when he writes about how he calls it a day and quits his 9-5 job in the effort of getting out of the rat race. John Lee describes how scared he was the first time he bought the education that would help him build his cash cow. It was a two days course where he would learn from his mentor how to get a foot in the door of the real estate industry. The price was £10.000. Since he was short on money, he had to sell his Honda S2000, a car he cherished, but he was determined to raise the money to pay for the mentoring program: "I had never been so scared in my life. Handing over all that money was still incredibly painful. But the pain of the thought of having my newfound freedom taken away was greater. I never wanted to go back to being an employee. I wanted to be in control of how I spent my time for the rest of my life. I'd tasted that freedom and wasn't prepared to give it up again. "
(Lee, John. The Wealth Dragon Way: The Why, the When and the How to Become Infinitely Wealthy (p. 7-8). Wiley. Kindle Edition.)
As stated at the beginning of this blog post: money grows. Money is like a plant; In the video above John Lee gives us a clue on how many pots we need to grow our money. According to the Google Dictionary, a leap of faith means: "an act of believing in or attempting something whose existence or outcome cannot be proved." When we take the leap of faith from the corporate mindset to developing an entrepreneurial mindset we have to believe in a new way of thinking about life, values and jobs. It's scary steps to take, but real treasures are often hidden in dark forests. We want a more purpose-driven life. We are tired of asking why we are here? We seek our purpose. Being in Christian Affiliate Marketing gives us a renewed belief in real meaning. The significance surrounding what we do online is no longer abstract. The interactions with like-minded Christians are real. We believe we're fulfilling what God intended us to do - and we feel fortunate about this call. God has an incredible plan for each of His children. Beka Evington's (Gracetosoar.com, TW: @gracetosoar) eye-catching blog post Sometimes We Don't Need to Be Called has an interesting point: "To be called by God is humbling and exciting! There are some things God calls all of us to, such as salvation and sanctification. Then there are specific calls he gives to individuals, such as the call to be a foreign missionary or the call to write for him." Beka is right! It's humbling and exciting to be called by God. People have different calls, but the call's are all equal regarding importance. When we find God's plan for our life, we can decide with clarity how to propel forward. Pastor Rick Warren (Pastorrick.com, TW: @RickWarren) author of the most well-known book about the purpose-driven life: The Purpose Driven Life: What on Earth Am I Here For? Gave a TED talk relevant for Christian Affiliate Marketers a while after his book had become the world's bestselling book. In the speech (included below) Rick Warren explains why his book became a bestseller and how it affected him. He says: “I think it's because spiritual emptiness is a universal disease.”
People get up in the morning, go to work, watch TV in the evening. This pattern is repeated Monday-Friday. On Saturday they socialise, go to parties. According to Rick Warren, this is not living a purpose-driven life. Life is about more than these activities. We are here for a reason. Rick Warren says: "I think you matter. I think you matter to God. I think you matter to history; I think you matter to this universe. And I think that the difference between what I call the survival level of living, the success level of living, and the significance level of living is: Do you figure out, "What on Earth am I here for?" I meet a lot of people who are very smart, and say, "But why can't I figure out my problems?" And I meet a lot of people who are very successful, who say, "Why don't I feel more fulfilled? Why do I feel like a fake? Why do I feel like I've got to pretend that I'm more than I really am?" I think that comes down to this issue of meaning, of significance, of purpose. I think it comes down to this issue of: "Why am I here? What am I here for? Where am I going?" These are not religious issues. They're human issues.""
The primary point from Rick Warrens TED Talk is:
Happiness in life is a sense of significance and purpose coming from serving others.
Christian Affiliate Marketers find this meaning by serving others in the Christian community. We'll see where God leads us, but for now, we're doing what we're supposed to do. Money plays a central role in Christian Affiliate Marking. We're proud of knowing more about how money works today than we did before we began this journey. We believe people are given money by God so they can help improve other's living conditions. It’s our responsibility to take care of our planet, as Rick Warren says; and we do it by structuring knowledge about Christian Affiliate Marketing, so it’s easier for those who come after us to do it right from the beginning. It’s a WE-project rather than an ME-project.
"But if anyone has the world's goods and sees his brother in need, yet closes his heart against him, how does God's love abide in him?" 1 John 3:17
The good life we're building and help other building is not about looking good, feeling good or having the goods. The good life is about being good and doing good. We write about the problematic Christian Affiliate Marketers aspects without simplifying it. Much can be said in one-liners, but not all. Christian Affiliate Marketers are happy to participate in discussions about faith in public. It’s also what we do on our websites. We are happy to see newcomers gain knowledge about our profession – Christian Affiliate Marketing. We're on a mission; Good Christian Affiliate Marketers are also missionaries. Our mission is to share the faith via modern media outside the church. Knowledge is good. We need to seek knowledge before we can have any relevance in the Christian community. Modern culture emphases the individual human being. The faith-based life, life as Christian Affiliate Marketers emphasises what’s common, the ordinary; the tendency to think we’re unique ought to be absent in our profession. The original, the special is God. God is unique; we are copies.
Genesis 9:6 "Whoever sheds human blood, by humans shall their blood be shed; for in the image of God has God made mankind."
2. Christian Financial Growth Mindset
The Christian financial growth mindset is a term we use to describe general ideas that have helped us become more confident and relaxed while building our Christian online businesses. The American motivational writer and former professor at Georgia State University, David Schwartz (1927-1987) writes in The Magic of Thinking Big, first published in 1959:"With a positive, optimistic, and cooperative attitude a person with an IQ of 100 will earn more money, win more respect, and achieve more success than a negative, pessimistic, uncooperative individual with an IQ of 120."
(Schwartz, David J. The Magic of Thinking Big (p. 33). Penguin Publishing Group. Kindle Edition.)
David Schwartz is considered a leading American authority on motivation and leadership development. The point above is the first Christian Financial Growth Mindset element. If one of our goals, as born-again Christians, is to make money from what we do online, then we have to be positive and cooperative. David Schwartz uses two concepts to show the differences between the positive and the negative person. He calls them ‘The Petty Thinker’s Approach’ and ‘The Big Thinker’s Approach’. If we want to be aligned with the Christian Financial Growth Mindset we need to take the big thinker’s approach, (no more complaining, positive vibes). The person with the big thinker’s approach talks positively about the qualities of his friends. She sees opportunities where she works. She sees competition as a positive element because it leads to better service and solutions. The person with the big thinker’s approach will always look for ways to cooperate and help others.
(Schwartz, David J. The Magic of Thinking Big (p. 97). Penguin Publishing Group. Kindle Edition.)
The next essential Christian Financial Growth Mindset element is realising; it’s natural and desirable to have a wish to make money. People who make money can accumulate wealth. I’ll quote professor David Schwartz again because he says it best: "It’s perfectly natural—in fact, it’s highly desirable—to want to make money and accumulate wealth. Money is power to give your family and yourself the standard of living they deserve. Money is power to help the unfortunate. Money is one of the means to living life fully. Once criticised for urging people to make money, the great minister Russel H. Conwell, author of Acres of Diamonds, said, "Money printed your Bible, money builds your churches, money sends your missionaries, and money pays your preachers, and you would not have many of them, either, if you did not pay them.""
(Schwartz, David J. The Magic of Thinking Big (p. 186). Penguin Publishing Group. Kindle Edition.)
When Christian Affiliate Marketers hear someone say money is evil or the root to all evil, we politely (but persistent) point them to minister Russel H. Conwell's words because we'd love to eliminate this ridiculous money-myth.
Before we move on to the next source, we’ll look at THE MOST HELPFUL concept about money from The Magic of Thinking Big. David Schwartz says: "What’s puzzling about money is the backward approach, so many people use in trying to make it. Everywhere you see people with a "money-first" attitude. Yet these same people always have little money. Why? Simply this: People with a money-first attitude become so money conscious that they forget money can’t be harvested unless they plant the seeds that grow the money. And the seed of money is service. That’s why "put service first" is an attitude that creates wealth. Put service first, and money takes care of itself."
(Schwartz, David J. The Magic of Thinking Big (p. 186). Penguin Publishing Group. Kindle Edition.)
The Christian financial growth mindset is about putting service first. The 'Money-first' attitude is incompatible with the Christian Affiliate Marketers mindset. We need to plant before we can harvest! We tell newcomers in Christian Affiliate Marketing; there are about three years of wait-time (T-H-R-E-E--Y-E-A-R-S) involved in the planting to harvesting process. BUT the Joy of Expectation is also something!
Let's recap: The Christian financial growth mindset consists of these five general ideas: 1. Be positive. 2. Be cooperative. 3. Help others. 4. Realise it’s OK to have a wish to make money. 5. Put service first. Once we learn to apply these principles as Christian Affiliate Marketers, for example by always aiming to give our customers more than they expect, we'll see a significant website traffic increase. The small extra steps we take to help our customers are money seeds. They are money seeds because they bring back customers and increase the referring of new customers.
John Lee and Vincent Wong (mentioned earlier) have an exciting chapter in their book The Wealth Dragon Way - the why, the when & the how to become infinity wealthy. It is:
CHAPTER 2: The Moral Obligation to be Wealthy
In the chapter the authors explain why they believe people have a moral obligation to be wealthy. They say: "If you have high moral and good intentions but lack the power to put your goodness to positive use, and you don't have the means to contribute to worthy causes, the power of your moral wealth is somewhat limited—or even diminished—in its capacity to be of value to others."
(Lee, John. The Wealth Dragon Way: The Why, the When and the How to Become Infinitely Wealthy (p. 31). Wiley. Kindle Edition.)
Their point; without material wealth, people have less power to improve other people's lives. People with material wealth can use the material wealth to enrich other people's lives. In Christian Affiliate Marketing this point is also valid. Christian Affiliate Marketers use Christian Affiliate Marketing to create cash flow so the money can be used to improve the life of others after providing for our families. The Christian Affiliate Marketer shares mindset with Bill Gates, Warren Buffet and people who have decided to use the majority of their wealth to improve other people's lives. BUT as John Lee and Vincent Wong say in their book: "What is the point of sitting around wanting to give a lot of money to good causes if you have no money to give?"
(Lee, John. The Wealth Dragon Way: The Why, the When and the How to Become Infinitely Wealthy (p. 33). Wiley. Kindle Edition.)
Before we can support a good cause, we have to have money to give. The approach Christian Affiliate Marketer take towards money, wealth and happiness in life is systematic, and different from what mass media represents. John Lee and Vincent ask: "Would the world really be a worse place if everyone had a lot more money?"
(Lee, John. The Wealth Dragon Way: The Why, the When and the How to Become Infinitely Wealthy (p. 34). Wiley. Kindle Edition.)
If we look at money with clarity and objectivity we must say, money is a commodity, it's providing those who have it with more choices to help other's improve their lives. 1 Timothy 6:10 says: "For the love of money is a root of all kinds of evil. Some people, eager for money, have wandered from the faith and pierced themselves with many griefs." The love of money and money are two different concepts. The problem is the love of money. Avaritia, one of the seven deadly sins, is the problem. If all people loved money and where unwilling to share their wealth with anyone, how could we build hospitals? How could we build orphanages? How could we feed the poor? How could we build schools? How could we build churches? When we reflect on these questions, we have difficulties understanding why someone asks: "Why is money the root of all evil?"The money-myths, not least in the Christian community, comes from the fallacy of focusing on the money rather then what they're used for. Can anyone say money is evil, money is dirty when it's used to improve other people's life's and pointing them towards God's glory? Matthew 6:24 states: "No one can serve two masters. Either you will hate the one and love the other, or you will be devoted to the one and despise the other. You cannot serve both God and money."
The main reason for developing a Christian financial growth mindset is to learn how to handle money with clarity and objectivity, so the money (or lack of it) does not control us.
Edna Davidsen, Christian Affiliate Marketer
Unless we seek knowledge about the Christian financial growth mindset, we'll be money-slaves forever. Without knowledge about money, we'll be rat racing for the rest of our life; rats run fast. No one can serve two masters. The trick of the trade is that the money-power is so enormous that it'll control us like small leaves blowing in the wind until we realise we have to learn how to deal with money so this power can be transformed into helping ourselves and other people improving their lives. When we hear someone say: "Money is the root of all evil", we say: "Sorry friend, you've got it wrong. The love of money is the root of all evil, and that's entirely different!"Until now we’ve learned why straight talk is vital when dealing with money-related topics. We used Robert and Kim Kiyosaki as examples in the blog post beginning. Next, we proceeded with the switch from the money-concept to the idea of learning how money works so we can use this knowledge to create cash flow. The cash flow that we’ll use to provide for our families and to improve other people’s lives. Third, we emphasised Dave Ramsey’s point about the pain related to changes in how we handle money. It takes time, effort and hard work to acquire the right Christian financial growth mindset – at times we have to work like there's no tomorrow, but we have to do it. We believe just as John Lee and Vincent Wong say in their book mentioned before, we have a moral obligation to create wealth so we can be more helpful in the world. Fourth, we exemplified what impact Robert Kiyosaki's book Rich Dad Poor Dad has on those who read it. We used John Lee as an example; because his description of how the book helped him embraces the spirit thousands have experienced after reading the book. Fifth, we dwelled on a point from Beka Evington about the concept of being called because it’s crucial to realise, although we have different calls, they are equal in importance. Because it’s tough to acquire the Christian financial growth mindset we included Rick Warren’s TED talk about the purpose driven life. Without a definite feeling of living a purpose driven life, there's an 87% chance we’ll give up what we're doing once it gets tough. Sixth, we highlighted the points from David Schwartz about being positive and cooperative because that’s the way to build connections in the Christian community. David Schwartz did also emphasise the importance of seeking money with clarity and objectivity exemplified with minister Russel H. Conwell. We’ll now proceed to the second part of this blog post about how to make money blogging as born-again Christians. BUT before we do so we want to emphasise the importance of understanding the blog post's first part: Money is NOT evil. Accepting this is the first – and most important - step towards a professional path as a Christian Affiliate Marketer. Having said this, let’s move on to the question about how to make money blogging as born-again Christians.
3. How to make money blogging as a born-again Christian
To answer the question about how born-again Christians make money blogging we’re going to take a look at what Chet Holmes (Chetholmes.com, TW: @ChetHolmes) says in his bestseller The Ultimate Sales Machine, first published in 2007: “A strategy is a carefully defined and detailed plan to achieve a long-term goal. In business, a strategy is the overall impact, the ultimate position you would like to achieve in the market.”
(The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Paperback – May 27, 2008, p. 58)
So the first we need to do as Christian Affiliate Marketers when we want to learn how born-again Christians make money blogging is to define our strategy. As Chet Holmes says, it’s vital to focus on the long-term goals because they’re almost always different from our short-term goals. Delayed gratification is the blogging foundation. We're willing to wait (opposite to when we're buying fast food at McDonald's).Chet distinguishes between two types of executives: Tactical executives (91%) and strategic executives (9%).
Christian Affiliate Marketers aim to be 99 % strategic executives + 1 % tactical.
The tactical executives characteristic is their focus on creating a sale today.The strategy is absent. The strategic executive looks at a situation from a broader perspective. Most Christian Affiliate Marketers who follow the strategic approach are lonely dolphins in the Christian community because this method requires, they create their own concepts, ideas and strategies. (And also because they openly admit money is good, God's gift, and a ticket to a better life). It's not comme il faut to say this out loud in the Christian community - but it will be as the young generations step in. Chet Holmes says: “They [ED: strategic excutives] create concepts, ideas, and strategies that most would never develop.”
(The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Paperback – May 27, 2008, p. 59)
Most Christian Affiliate Marketers work alone on their blogs. But another possibility is to work together with another Christian Affiliate Marketer. Let’s say person A is good at the strategic part, and person B is good at the tactical part, then, Chet says in the book that these two can be successful when working together. It's better to aim for the strategic approach with a 1% tactic mix. The initial question we can learn to ask ourselves from Chet Holmes is:
What do we want to accomplish when we’re in front of a client?
By asking we can clarify our strategic objective. The tactical executives will say the answer to this question is: Sales. But the strategic executives will aim for more; the sale is only one objective. Among the other objectives are respect, trust, referrals, brand loyalty. One way to get better results as Christian Affiliate Marketers if we follow what Chet Holmes suggests in his book is to move focus from product X to our brand/store. Instead of pitching our customers about products we should pitch them about our company. This approach will bring home a lot more bacon than the traditional method. Ask “Is it the first time you hear about this company?” then we tell them about it. This approach gives us an opportunity to talk about the companies history, the approach to service, and all the benefits customers get by using our company. This approach's goal is to create brand loyalty. The primary benefit of brand loyalty is people turn to our company first when they need a product they know we sell. It’s worth remembering; people are willing to pay more when they perceive higher value or a better reason to buy from us rather than from another store. Let’s turn to Chat Holmes book again: He asks: “When your buyers look to purchase your type of product or service, how much of an expert are they?”
(The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Paperback – May 27, 2008, p. 62)
Chat Holmes continues: “When I ask this question in front of a large audience, everyone pretty much admits that in any given purchasing situation, the average buyer is not much of an expert.” The lack of knowledge among the buyers enables us to step up and help them to become more educated buyers. For example, OurChristianBook.com helps individuals in the Christian community to write better content viewed from an SEO (Search Engine Optimising) point of view. Instead of pitching OurChristianBook.com’s product the company helps people to understand why it’s important to write and structure the content so it’ll show up in Search Engines such as Google, Bing, Yahoo etc. As OurChristianBook.com’s audience learns more about what SEO is, they’ll be better buyers because they know more about the product or service they consider buying. Before we asked: “What do we want to accomplish when we’re in front of a client?” Let’s dig a little further and ask: “Who is the ideal customer?” When we look at the general picture in the Christian blogging community, we can learn some valuable points from the top dog in sales and marketing, Chet Holmes. First, many Christian bloggers are in reality Christian Affiliate Marketers (Christian Affiliate Marketers is a plus-word). This can be seen from the fact that they post affiliate links in 90% of their blog posts.They try to make sales without being explicit about that’s what they do. It would lead to more sales, more genuine connections for such Christian bloggers to stop sailing under false colours and present themselves as Christian Affiliate Marketers who sell through their blogging. Secondly, it would be a pleasure to see these same Christian bloggers write blog posts that are aligned with good principles for thinking in schools, at universities and in business. Some of these principles are: 1. Include references (Books, other bloggers, studies, videos etc.) Most of what we say/write originates from others. We should give them credit. 2. Write long-form content Often we see Christian bloggers publish short blog posts with no references other than to a Bible verse or two. They do it from a good heart, but it'll never pass the filters in search engines like Google, Bing, Yahoo etc. as quality content. Some say; yes but people are busy today, nobody has the time to read a long blog post. The readers read the headlines and scroll through the posts. Those who say this are right to some extent, but some readers will read the whole post, word-by-word and those are the readers we want. Christian Affiliate Marketers who stick to the principles of writing long-form content with references to books, bloggers, studies, videos etc. will gain a readership. This is the long-term trend and those who jump onboard already now will be the winners. It's time to stop chasing rainbows with these short-content blog posts! Subjective short-term content will not survive because it’s not aligned with how modern people think. The educated reader wants to see our sources because they know we have most of our points from other people. One of the most exciting findings Chet Holmes discovered in his book The Ultimate Sales Machine was this: In every market, only about three percent of people are ready to ‘Buy Now!’
(The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Paperback – May 27, 2008, p. 64)
He also found, about seven percent are open to the idea of buying. The remaining ninety percent are not interested in buying whatever our companies have to sell right now. Chet Holmes divides the remaining ninety percent into three categories: 1. Those “not thinking about it.” People in this category are not against or for our product or service, they’re just not thinking about it. 2. Those “thinking they’re not interested.” People in this category are less neutral; they just think they’re not interested at the moment. 3. Those “definitely not interested.” People in this category know they don’t need the product or service we sell. The way Christian Affiliate Marketers and born-again Christians make money blogging is by blogging about topics that will keep people from all three categories reading. This lesson from Chet Holmes does also clarify why we should avoid pitching our products; if we do, 90% will leave our website because they’re not interested in buying now. But if we write about what's relevant for all three categories we will keep the readers on our site. That way they’ll also be around one day when they are interested in what we have to offer. It’s way better to offer to educate the buyer because it leads to more buyers interest. As long as we give good information, we’re positioning ourselves as experts in the minds of the potential buyers. What we’ve gone through in the above should give newcomers in Christian Affiliate Marketing a clue where to find the answer to the question: what does it mean to be a successful Christian blogger? Perhaps we’ll be less scared of the idea of making money on a Christian blog because we know we’re helping our audience with what they appreciate. How to make money In the “Christian” niche needs to be approached with valid business principles because Christians deserve the same quality as non-believers when they buy a service or a product. In this blog post, we’ve taken a different approach to how to make money blogging as a born-again Christian than the traditional ‘how to start a blog’ blog posts. The ‘how to start a blog’ approach focuses on what products we can sell on the website. With this blog post, OurChristianBook.com suggests a move away from this focus to a more educational approach both for ourselves and our customers because as Chet Holmes says:
You will attract way more buyers if you are offering to teach them something of value to them than you will ever attract by simply trying to sell them your product or service.
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies Paperback – May 27, 2008, p. 65)
It would be awesome if you left a comment after reading this blog post. By doing so you are showing the Christian community this topic is relevant to discuss and you like to participate in the discussion. Different opinions are appreciated.What role does money play in your life?