Hostgator Network Solutions for the Christian Business Blog
Christian Affiliate Marketing requires high-quality web hosting services.
OurChristianBook.com is an affiliate partner with Hostgator, using their affiliate program designed to provide means for sites to earn advertising fees by linking to the company.
"And let us not grow weary of doing good, for in due season we will reap, if we do not give up." (Galatians 6:9)
Written by Edna Davidsen ∴ Tuesday, December 12, 2017, updated December 16, 2017
Hostgator Reviews and Branches of Christianity
In blog post number 24 Hostgator network solutions for the Christian business, I'll first and foremost help the reader keep head above water. It's easy to be browned off when it comes to this topic. It's limited how the excitement we can put into a subject as dry as web hosting. The plan is to lead the horse to the water without forcing him to drink. Hostgator network solutions for the Christian business is a Hostgator review (Hostgator.com, TW:@HostGator) dwelling on the big picture rather than if the buyer can save $5-10 by doing-this-or-this. If we ask at our church or in the Christian community what Christian Affiliate Marketing is? Chances are most don't know whether to wind a watch or bark at the moon. It's a new field that has emerged with the Internet. Most Christians are behind the times when it comes to Christian Affiliate Marketing topics. As time goes by we can hope the different branches of Christianity realise the potential in this area to connect with people outside our churches. When people don't come to the church, we must bring the church to them. Here are some areas new Christian Affiliate Marketers should seek knowledge about while developing their Christian business blog: • The Technical Part (what's happening behind the blogging-scene) • The Web Hosting Industry When I took the first step towards activating Edna's Blog | OurChristianBook.com I was full of beans although I knew next to nothing about the four elements of getting and creating a website: 1. HostingHosting is a computer that's turned on 24 hours a day that hosts our website content, images, text, etc. Without hosting our websites would show a blank page when someone visited it. 2. Domain NameThe domain name is the same as our website name. Google's domain name is Google.com. 3. Installing WordPress WordPress is a Content Management System, a blogging platform. WordPress helps us managing our content. 4. Creating the Website The part about how to design the website, colours, menus, layout, adding videos, embedded forms, etc. Element three and four are free, provided we are ready for a backlog of work instead of paying a web developer to do the job. We pay a monthly fee for the first element, the hosting, approximately $5-$10 per month. We do also pay a one-time fee for the domain name, $10 to several $100.000 for the delicious domains.
Let's pull the plug on the illusions with the first question: Who writes Hostgator reviews? The second question is: Why? According to the Google Dictionary, a review means: "A critical appraisal of (a book, play, film, etc.) for publication in a newspaper or magazine." The word review derives from French revoir, which means see again, later reveue. In France, the word was first used as a noun describing a formal inspection of military or naval forces. We have reason to believe it was scarier to be reviewed in the old France, than by today's modern laptop-reviewers. Today, reviews can be funny. The two problems with many Hostgator reviews can be led back to Hostgator's Affiliate Program. 1. Problem: Hostgator has an excellent product, which is why the company can afford to pay the affiliate marketers $50 per sign-up. $50 per sign-up is also what I get paid when readers sign up via OurChristianBook.com's link. 2. Problem: Because of the $50, many affiliate marketers will twist the truth in their own favour when presenting Hostgator's products. The result: Less helpful Hostgator reviews because the Affiliate Marketers push the Hostgator product towards the readers by referring to: • Low price. • One month for FREE. • Discount if we buy from them instead of from someone else. Christian Affiliate Marketers are better off taking another path when they decide to become Hostgator Affiliated. We can be eager beavers about the Hostgator products without pointing to the lowest price. The most troublesome customers a business can have are those who want the items for the lowest price, or free. It takes five days on the seller-side on platforms like Fiverr or Guru.com to realise this is true. After working for peanuts, feeling under the weather, we'll see that's a problem-path. In How a Toxic Client Could Be Ruining Your Business, Robert Kiyosaki (Richdad.com, TW:@theRealKiyosaki) writes: "In service, you tend to work directly with your end-user-customer. If you are successful, you will have a lot of these customers. And while that sounds great it can be one of the biggest traps you fall into as an entrepreneur." It's a trap relevant to Christian Affiliate Marketers as well. Robert Kiyosaki continues: "What I learned is that about eighty percent of my good business came from twenty percent of my clients. And eighty percent of my problems came from another twenty percent. If you can figure out which clients are the twenty percent problem creators, then you can fire them and spend most of your day growing your business." Any Christian Affiliate Marketer who tries to promote the Hostgator network solutions for a Christian business blog referring to the lowest price, the initial free month, or the discount they get buying from them asks for the toxic clients Robert Kiyosaki mentioned.In all branches of Christianity, there's a need for education about the connection between FREE STUFF and toxic clients. In the above, I've suggested that Hostgator has an excellent affiliate program, paying $50 for each sign-up. An excellent affiliate program attracts many marketers, who are blinded by the commission and willing to butter up potential customers. Web hosting reviews should be taken with a pinch of salt because 84% of them are written by (Christian?) Affiliate Marketers. The Hostgator Network solutions for the Christian business blog is an excellent product for our customers. We can go for the $50 commission without dirty tricks. We'll return to the math in the Hostgator affiliate program later because it's one of the best testimonies of the Hostgator product quality. As the word spreads about a high-quality affiliate program, it leads to fierce competition among the Affiliate Marketers.
Do nothing out of selfish ambition or vain conceit. Rather, in humility value others above yourselves, not looking to your own interests but each of you to the interests of the others.
A question of Faith
When newcomers in Christian Affiliate Marketing sign up for Hostgator Network Solutions for their Christian business blog, they take a leap of faith into a universe filled with weird words for two reasons. The first: Language related to launching and managing a website involves weird words such as: dedicated IP, private SSL, FTP account, CGI, PHP 5, SSH, Perl, Python, SSI, Cron, Curl, GD 2, Image Magick, Web hosting, WordPress, cpanel, domain, php, responsive web design, mysql, ecommerce, computer coding, computer languages. Whats' the reaction when green Christian Affiliate Marketers face these weird words the first time? Do we have any idea what these words mean, or which role they'll play in managing our Christian business blog? Most think what a bunch of bells and whistles, and get more than a little bit scared this will be too much to deal with.To sign up for the Hostgator Network Solutions or to have our website hosted by another company, we have no choice but to take the leap of faith. We take one day at a time, learning little by little about computer coding and what these weird words mean, and how they relate to our Christian business blog. Reading bible verses for worry and stress will only help us here if we dive into a learning process. Remember, God did not give us a spirit of fear.The second: Christian Affiliate Marketing is a specialised swaying area. It requires immense knowledge to be a successful Christian Affiliate Marketer. It's easy for the newcomer to feel snowed under, but don't lose it. Some areas we need to know about are:• Choosing a Beneficial Niche When I created Edna's Blog | OurChristianBook.com, the goal was to get the ball rolling in my niche, Christian business, from zero to profit within three years. Some say it's better to create more than one website; My experience from building Edna's Blog | OurChristianBook.com has convinced me, building one website at a time is better because of what's known as the Planning Fallacy in Psychology. We're too optimistic in our planning. Here's the trick of the trade. The niche we choose will shape our future. If we succeed, it'll be our new lifestyle foundation. The lifestyle Christian Affiliate Marketers aim for is a life where we have 100% control over how we use our time, and money-problems are absent. Blog post number 23 Let's go Learn How to Make Money is meant to be a game changer regarding how Christians approach the taboo topic, money. • Working with HTML Code and Affiliate Links A professional Christian Affiliate Marketer has to know how to implement code on the website. We can't drag-and-drop ourselves out of every problem we face while building our Christian business blog. Working with HTML code will at some point be necessary although modern Affiliate Marketing programs give us the option to copy/paste the affiliate codes. Christian Affiliate Marketers, who lacks the knowledge about how to create good-looking links will wait much longer for the sale than the pros. • Gaining Traffic Gaining traffic is crucial because without it we won't sell anything. Professional Christian Affiliate Marketers aim for qualified targeted traffic. We hope the targeted visitors fall in love with the products we recommend. One of my Christian blogger friends, Heather Hart (Booksfaithandcoffee.com, TW: @_HeatherHart) said the following in a comment to OurChristianBook.com's blog post number 23 Let's go Learn How to Make Money: "Lots of good information here, Edna. Thanks for sharing. Affiliate marketing and writing books are both great ways to monetise your blog. I have also had success selling ad space. I think the best bloggers do what’s best for them. There is a need for both short and long content. Google says 1,500 to 2,500 words is the sweet spot. I aim for between 800 and 1,500 on my website because that’s what my readers want (and I write for them, not the search engines)." I get brighten up when visiting Heather's website. I'm tickled pinked about the way she crafts her blog post content.Nevertheless, Heather has chosen a different approach to blogging than OurChristianBook.com's path.Heather: • aims for 800-1500 words • writes for the readers not the search engines Blog post number 22 God Wants You to Know Five Proven Ways to Sell More has a reference to Google's Search Quality Rating Program published July 27, 2017. Having read Google's 155 pages Search Quality Rating program document, I believe the idea about the 1.500 to 2.500 words as the ideal blog post length for Search Engines is a myth, although a common one. It should be said, my blogging friend Heather Hart presents herself as "a book-lover with a passion for the gospel of Jesus," and not as a Christian Affiliate Marketer. I agree when Heather's writes: "There is a need for both short and long content." My point comes in two parts: 1. In the Christian community, there's too little long-form content among Christian bloggers and Christian Affiliate Marketers.2. Christian Affiliate Marketers should write for the Search Engines because it's the safe way to get a foot in the right electronic door in front of a large targeted audience with the gospel and great products. • Selling In blog post number 23 Let's go Learn How to Make Money Chet Holmes (Chetholmes.com, TW: @ChetHolmes) lead our attention to the fact that in any market only 3% are ready to buy now. Chet Holmes observation explains why short-form product-pitching is a dead duck and doesn't work. We, the Christian Affiliate Marketers, have a golden opportunity to educate our audience and thereby becoming professional turn-to resources for newcomers in our industry. One of the points in the story about the bad spirit (Matthew 12:43-45) is that there's always something occupying our thoughts. If no-one serves the real deal for Christians who dream about going into online business, they'll seek their spiritual inventory elsewhere. Two concepts have primate over the selling-concept: Conversions and traffic. By relating selling to the conversion- and traffic concepts, we can better identify potential selling-related problems. When the Christian Affiliate Marketer newcomer says: "I'm not selling anything," we ask: "Do you have any traffic to your website?" If the green Christian Affiliate Marketer says: "Yes!" then the problem is conversions. On the other hand, if the newcomer says: "No, I don't have any traffic," then the problem is traffic, not sales. Here we also have one plausible reason why few Christian Affiliate Marketers have success: On average, it takes three years to gain the traffic needed to lift the Christian business blog from zero to profits. Even the best Christian business books will seldom dwell on this point for long because it's difficult to sell a three-year horizon to a generation grown up with McDonald's one minute service. Honestly, how many of us are willing to work three years for free, without knowing if we get paid at the other end? Woody Allan is known for saying: "I think that the biggest life lesson I learned as a boy that has helped me and is still with me is that you really have to discipline yourself to do the work. If you want to accomplish something you can’t spend a lot of time hemming and hawing, putting it off, making excuses for yourself, and figuring ways. You have to actually do it . . . I see people striking out all the time. It’s not because they don’t have talent, or because they don’t want to be, but because they don’t put the work in to do it. They don’t have the discipline to do it. This was something I learned myself. I also had a very strict mother who was no nonsense about that stuff. She said ‘If you don’t do it, then you aren’t going to be able to do the thing.’ It’s as simple as that. I said this to my daughter, if you don’t practice the guitar, when you get older you wouldn’t be able to play it. It’s that simple. If you want to play the guitar, you put a half hour in everyday, but you have to do it. This has been the biggest guiding principle in my life when I was younger and it stuck. I made the statement years ago which is often quoted that 80 percent of life is showing up." In Christian Affiliate Marketing we have to show up for three years before it's reasonable to evaluate how it's going. • Producing High-quality Long-form Content Blog post 22 God Wants You to Know Five Proven Ways to Sell More quotes an interview by Tim Ferris (Tim.blog, @tferriss) where the main point is: The audience for long-form content will always be there! Writing eye-catching content requires we wake up at the crack of dawn daily, full of the joys of spring giving it a shot in front of the screen. Professional Christian Affiliate Marketers use targeted keywords in their blog posts. A keyword represents a question. The blog posts are answers to these questions. By taking this approach, the Christian Affiliate Marketer answers questions asked in the Christian community, which is the main argument for why Christian Affiliate Marketers should write for the Search Engines. The blog posts are reactions to what Christians search for in Google and other Search Engines. 78% Host Gator reviewers focus on the product and the features. It would be better if they focused on the benefits. The best product- and feature-descriptions are found on Hostgator's website. They're already written by those who know the product best.The Affiliate Marketers who commit this mistake, focus on selling the product; Let Hostgator sell the product. That's their job.Our job is to pre-sell the product. The merchant's website (Hostgator) is equipped with the information that'll close the sale. Once we've opened the audience's eyes our job is fulfilled. We have sent qualified traffic. • Time Management and Motivation Since Christian Affiliate Marketers are self-employed, we are required to master self-discipline. Few Christians have what it takes to be successful Christian Affiliate Marketers for two reasons: First, it's just as difficult for Christians as it is for non-believers to sacrifice what we usually refer to as 'free time'. Backbreaking work to get the ball rolling is the fundamental ingredient in the Christian Affiliate Marketer dream. Achieving the dream takes time, at least three years. The second reason it's difficult to work as a Christian Affiliate Marketer is that we work from home. Working from home sounds more flexible and easy than being jammed in traffic, using one hour on the tube, getting back and forth from the company cubical. But working from home isn't the piece of cake it looks like. We need to navigate around procrastination, which is a powerful enemy and a dangerous trap for newcomers in Christian Affiliate Marketing. The second gigantic difference between being a Christian Affiliate Marketer and being employed is the former need to plan what to do, while the latter gets served a schedule and a job description. The Christian Affiliate Marketer spends time on two activities: 1. Consuming content, reading books, blogs, watching videos, listening to podcasts etc. 2. Creating content, writing books, blogs, producing videos, recording podcasts etc. The Christian Affiliate Marketing newcomer has to do all this herself because she would go belly up if outsourcing due to the costs getting the job done. It's also better this way because the newcomer taking this path will learn about all aspects involved running a Christian business blog. In 2007, Carnegie Mellon Professor Randy Pausch gave a lecture on Time Management. The lecture was given at the University of Virginia and is included in the YouTube below. If I should point OurChristianBook.com's readership to one source about time management, it'd be this video. I'm all ears whenever I hear Randy Pausch speaking. Unfortunately, he was taken away from us too early, but we have his words.
For which of you, desiring to build a tower, does not first sit down and count the cost, whether he has enough to complete it?
One we've learned the technics suggested by Randy Pausch, we'll get ahead of time and invest it where we get the best output in our Christian business blog. We'll also be more motivated because we see the results we achieve by taking a professional Time Management approach to Christian Affiliate Marketing. • Building links and connections Building links and connections are the top Christian Affiliate Marketer challenges. Why? In the Christian community, few Christian bloggers present themselves as Christian Affiliate Marketers although that's what's the majority of them are. It can be seen by the fact 90% of their blog post content contains affiliate links. I'm convinced the reason why many Christians are shy to use the correct term Christian Affiliate Marketer instead of Christian blogger should be found in Psychology instead of a general aversion towards the Christian Affiliate Marketing concept. In Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind, Seth Godin (Sethgodin.com, TW: @ThisIsSethsBlog), who has written more than fourteen bestseller books, writes: "The reason you might be having trouble with your practice in the long run—if you were capable of building a practice in the short run—is nearly always because you are afraid. The fear, the resistance, is very insidious. It doesn’t leave a lot of fingerprints, but the person who manages to make a movie short that blows everyone away but can’t raise enough cash to make a feature film, the person who gets a little freelance work here and there but can’t figure out how to turn it into a full-time gig—that person is practising self-sabotage."
(Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind (The 99U Book Series) (Kindle Locations 291-296). Amazon Publishing. Kindle Edition.)
Set Godin says people sabotage themselves, and here's why: "These people sabotage themselves because the alternative is to put themselves into the world as someone who knows what they are doing. They are afraid that if they do that they will be seen as a fraud. It’s incredibly difficult to stand up at a board meeting or a conference or just in front of your peers and say, “I know how to do this. Here is my work. It took me a year. It’s great.” This is hard to do for two reasons: (1) it opens you to criticism, and (2) it puts you into the world as someone who knows what you are doing, which means tomorrow you also have to know what you are doing, and you have just signed up for a lifetime of knowing what you are doing. It’s much easier to whine and sabotage yourself and blame the client, the system, and the economy. This is what you hide from—the noise in your head that says you are not good enough, that says it is not perfect, that says it could have been better."
(Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind (The 99U Book Series) (Kindle Locations 295-302). Amazon Publishing. Kindle Edition.)
The moment we commit to what we know about our profession and stop being shy about it the above psychological mechanisms described by Set Godin set in. How many Christians stand up and say to another Christian blogging colleague: "Hi, listen, we're doing a great job here, but this would be a better and more professional way to approach the topic." From what I've experienced the answer is few. It's time to stand up at the board meeting or the conference if we're Christian Affiliate Marketers who know what we're doing, and say: "We know how to do this". Building links and connections works better if we raise the flag and presents ourselves with the right label. It's the first step towards getting connected with like-minded people in the Christian community. The Christian community is screaming for experts because so few are willing to stand up and face the psychological challenge described above. Here are the steps towards building genuine connection in the Christian community: 1. We write and experiment to find our blogging-voice. After the first ten to twenty blog posts, we should have found our blogging-voice. 2. We write well-researched long-form blog posts that helps Christians getting answers. 3. We comment on blogs of like-minded Christians. After some months these three steps will lead to an inbound links increase to our different pages on our Christian business blog. • Gaining Subscribers to the Mailing List The last Christian Affiliate Marketer struggle we'll discuss here is the topic of building an email list. In blog post 19 Marketing to Millennials with ConvertKit, we learned about how to serve our Christian audience with an email list. The two points worth remembering here are: It takes years to build a valuable email list, and, the list should be used to serve our audience instead of product-pitching. Why did we go through all this in a blog post that's supposed to be about the Hostgator Network Solution? Time is money, right? Signing up for web hosting at Hostgator.com or with any other hosting company is a big decision, and it's time for a change how we do it. The goal of Edna's Blog | OurChristianBook.com is to present what we didn't know, we didn't know about Christian Affiliate Marketing, including the web hosting part. Some of these hidden truths are: • FREE is seldom cheap. • Significant Christian Affiliate Marketing goals take months and years to achieve. A high-quality Hostgator review should include a description of all the complicated processes involved in managing a website. This gives the green Christian Affiliate Marketer a fair chance to consider if they should fall in love with Hostgator. Once we've chosen a web hosting company, it's a complicated marriage to cancel. We have now gone through a brief introduction on what to expect when building and managing a Christian business blog.
Next, we'll move on to Hostgator's founder Brent Oxley, who with his own words has »come a long way in a short period.« He's big cheese in the hosting industry because of his approach to customer service. By learning about the founder's values, we gain valuable information about a company's culture.
The Founder Review Brent Oxley
Brent Oxley founded Hostgator.com in 2002. At his website (Oxhuntingranch.com, FB: @OxRanch) Brent Oxley describes himself as: ". . . The owner of Ox Ranch. I am a 31-year-old college dropout who was successful by selling the hosting company I founded, Hostgator.com. I went from leading an army of nerds in July of 2012 to managing one of Texas’s largest hunting ranches in October. I had no ranching experience, never hunted before, and did not have a clue what to expect. I have come a long way in a short period of time." Later, we'll dwell on why Brent Oxley sold Hostgator.com to Endurance International Group in 2012. Brent Oxley describes himself as a college dropout. The last 10-15 years it's has become a trend to focus on the dropout entrepreneurs as if this was a new phenomenon. It's worth remembering; history is filled with people who dropped out from school but became successful in business and life. The phenomenon is thus much older than we may think. Among the most famous drop-outs is John D. Rockefeller who's seen as the wealthiest American of all times. The American astronaut John Glenn (1921-2016), who was the first American to orbit the Earth, circling it three times. We could add Steve Jobs, Mark Twain and Henry Ford to the list, but we won't. The examples are often put forth to undermine the great job many teachers do around the world in the schools. Instead of ditching the school system with these examples, we should look at what it was enabling entrepreneurs like Brent Oxley, Steve Jobs and Henry Ford to »come a long way in a short period.« The answer is: They could find the knowledge they needed by themselves and work like sledge dogs. School is one (good) option; many other learning possibilities exist. Brent Oxley founded Hostgator.com with little money. In an interview from 2015, he said he bought the Hostgator.com domain for $15.He says: "I launched Hostgator with $1,000 to my name and one employee, myself." The 24/7/365 phone support acted like a vacuum pump for his business. In 2002 this was a rarity among web hosting companies. Because he worked alone, as most entrepreneurs do the first couple of years, Brent Oxley slept half as much as his college classmates, but during the second year at Florida Atlantic University, he earned twice as much as his classmates. The time came when Brent Oxley had to decide if he'd continue to build Hostgator.com or he should devote his time to the University studies. Against the family's will, but luckily for Edna's Blog | OurChristianBook.com and 9 million other websites, he walked out on the University studies, against the family, into the web hosting world. Here is an valuable lesson to be learned. It boils down to, who do we take advice from? Our family? Our friends? Our co-workers? Our classmates? In the blog post Are You Getting Bad Advice? Kim Kiyosaki (Richdad.com, TW: @kimkiyosaki) writes: "An important part of making your dreams a reality is getting good advice. If you follow bad advice, you can lose lots of money – not to mention your valuable time." Brent Oxley was careful about who he took advice from about his business. Christian Affiliate Marketers need to learn how to find a way to tell bad advice from good advice. Kim Kiyosaki continues: "You are bombarded with information every day from numerous sources. It’s up to you to decide what’s important and what’s not, especially when it comes to your financial education. To do this, every time you hear some news, ask yourself: “What does this mean to me?”Relate the information to your specific goals and dreams. Question everything, and decide whether or not what you hear is true or false. If you don’t know, it’s time to learn more about the subject matter." Kim Kiyosaki suggests we ask four question before we take advice (especially about how to handle our money): 1. Are the people offering the advice successful doing what you want to do? 2. Do the people providing advice practice what they preach? 3. What is the source of their information? 4. How do the people offering advice get paid? Just as Brent Oxley continued to build Hostgator.com despite lack of family support because he believed he was doing what was right, we have to stay with what we believe is right.
How we approach information means everything in Christian Affiliate Marketing.
Newcomers in Christian Affiliate Marketing should set it as their highest priority to learn how value and process information. Kim Kiyosaki's four question help us hold the forth while learning how to process information related to our Christian business blog. In his book How to Fail at Almost Everything and Still Win Big – Kind of the Story of My Life, Scott Adam (Blog.dilbert.com, TW: @ScottAdamsSays) writes about how to process information: "You need a system for sorting truth from rubbish. Most people think they have perfectly good bullshit detectors. But if that were the case, trial juries would always be unanimous, and we’d all have the same religious beliefs. Realistically, most people have poor filters for sorting truth from fiction, and there’s no objective way to know if you’re particularly good at it or not. Consider the people who routinely disagree with you. See how confident they look while being dead wrong? That’s exactly how you look to them."
(Adams, Scott. How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life (p. 3-4). Penguin Books Ltd. Kindle Edition.)
To compensate for the lack of objectivity, Scott Adams suggests we implement The Six Filters for Truth: 1. Personal experience (Human perceptions are iffy.) 2. Experience of people you know (Even more unreliable.) 3. Experts (They work for money, not truth.) 4. Scientific studies (Correlation is not causation.) 5. Common sense (A good way to be mistaken with complete confidence.) 6. Pattern recognition (Patterns, coincidence, and personal bias look alike.)
(Adams, Scott. How to Fail at Almost Everything and Still Win Big: Kind of the Story of My Life (p. 4). Penguin Books Ltd. Kindle Edition.)
By combining Kim Kiyosaki's questions and Scott Adams six filters for truth, Christian Affiliate Marketers can process any information with clarity and humility. Brent Oxley and the other entrepreneurs we've mentioned above have all had these filters in their professional life, without writing them down in black and white. We mentioned earlier; we'd look into the reasons why Brent Oxley sold Hostgator.Brent Oxley writes: "When I sold Hostgator in 2012, it was the number one recommended hosting company on the web and grew as fast as we could hire. The formula for success was a simple one: Reputation = Growth. The better the support we offered, the faster we grew." What's characteristic for Brent Oxley and people like him is their big goals and ambitions. In his blog post Ranch Vision and Owner Brent Oxley explains where he spends his time today, after selling Hostgator.com. "I have a goal to not only make Ox Ranch the number one hunting ranch in the world, but also one of the top corporate retreats and wedding venues. The Lodge, Luxury Cabins, and Pavilion that are currently under construction will be able to support weddings and corporate retreats of over 500 people. It may not be for everyone, but I myself cannot imagine a better wedding or retreat than one surrounded by zebras, giraffes, and dozens of other species on over 18,000 acres of God’s country. I have been blessed with success early in life, have great friends, and a loving family. I look forward to sharing Ox Ranch with all of you and creating memories that will last a lifetime." If Hostgator.com was the number one hosting company on the web in 2012, it's natural to ask: Why did Brent Oxley sell the company? In an interview from 2012, Brent Oxley explains why Hostgator.com became such a popular hosting company: "Most of our growth has come from word-of-mouth. I’ve always placed a huge emphasis on our customer service and ensuring that we’re helping our customers as much as possible and this dedication to customer service has resulted in a lot of happy customers and in turn, a lot of referrals. If you can offer a product or service that people want to tell their friends, family, and co-workers about, you’re almost guaranteed to see a lot of success." The web hosting industry is a competitive industry. Only the top dogs will survive. The industry has also undergone an immense commoditization (when the products/services become indistinguishable from similar products or services). In a way, Hostgator.com is just a hosting company like many other hosting companies. BUT what has distinguished Hostgator.com from the other companies has been their focus on customer service. Before Brent Oxley sold Hostgator.com to Endurance International Group, Hostgator had faced internal problems. One of them was they had outsourced parts of the customer support, which Brent Oxley saw as a mistake in retrospective. At that time the company's team could not handle all the customer support themselves.
In See you later Alligator: Brent Oxley talks about sale of HostGator to Endurance, published June 21, 2012, Brent Oxley writes: "Hello Fellow Gators, There have been rumours flying around the web and the office about HostGator being sold for many years now. I'd like to address these rumors and put many of your fears to rest. . . The latest rumour is the first that actually has some truth behind it. I have indeed agreed to sell HostGator to Endurance International Group, which is why you're hearing stories about Endurance International Group raising financing to purchase us. In the last few months, I've spent countless hours getting to know Endurance International Group CEO Hari Ravichandran (ED: The company has a new CEO today, more on this later,) and I can honestly say that he is one of the most trustworthy and knowledgeable people that I've ever met. In other deals we've looked at, the potential buyers have only seen HostGator as a slot machine and that's not true of Hari. He clearly understands that HostGator is the 800 pound gorilla that it is today thanks to all of you who provide the legendary support that HostGator is known for. . . When I first heard about Endurance International Group purchasing Bluehost in November 2010, I was extremely ecstatic. The first thoughts that came to mind were that Endurance International Group was going to destroy the company, resulting in one of our biggest competitors going the way of the dodo. However, rather than plunder and pillage, they've hired and flourished. Bluehost was at 280 employees when the sale closed and they have 450 today. Their management team has stayed the same and the culture has stayed the same. Now, the Bluehost culture, employees, and philosophy have taken hold to become the new status quo of EIG. I'm confident the same will happen once again with the best of HostGator culture, ideas, people, and leadership coming together at EIG to create a more powerful hosting company than the world has ever seen."
Brent Oxley writes this to inform the staff at Hostgator about the company's future. The letter indicates it's been crucial for Brent Oxley to find a blue ribbon buyer. He also writes in the letter, there had been other offers, but he had refused because the potential buyers saw Hostgator »as a slot machine.« Brent Oxley continues: "Once this deal is complete, I will continue to own all of the HostGator occupied buildings through Oxley Leasing. . . If Endurance International Group planned on downsizing, they wouldn't be signing such huge expansions in both Houston and Austin. . . There are many of you who are going to call me crazy for deciding to sell during a time in which HostGator has experienced unprecedented growth and success. I'll do my best below to share a few of the many reasons behind my decision: - I want to travel the world before my wife and I have kids. - I've been doing HostGator since I was 18, and I'm looking for a new challenge. - I'm extremely worried about the financial path our country is headed down. - Taxes will be going up significantly in 2013, making it more difficult for business owners. - I've failed more times than I can count to launch software that would allow us to compete as a registrar. - We have tried and failed to develop a billing system that has automated and can integrate with our key systems such as chat, phone, affiliates, and tickets. I think we are finally on the right track, but unfortunately I no longer have the patience to wait for it to all come together. Thankfully Endurance International Group has tackled a lot of these challenges already." Hostgator was Brent Oxley's baby; he'd only pass it on to a new owner if he knew it would be taken care of. Brent Oxley saw Endurance International Group as a partner that could solve the technical problems the company struggle with prior to the sale and secure the company's future better than he could by himself. According to Nile Flores interview Social Media Successes: Brent Oxley, Founder of HostGator.com with Brent Oxley (Blondish.net, TW: @blondishnet) Hostgator became a reality because Brent Oxley wanted to offer an alternative to the free hosting solutions. The two problems with free hosting solutions as Brent saw it at this time were: 1. ads and 2. lack of flexibility. If we're considering monetising our blog, the reasons to get our own domain are too many to neglect. We've now looked at the company's founder and found a potential answer on why he sold Hostgator.com to Endurance International Group. In the next section, we'll learn about Endurance International Group and Hari Ravichandran.
Endurance International Group
Endurance International Group (Endurance.com, TW: @EnduranceIntl) bought Hostgator.com in 2012. Buyouts happen for several reasons. In the letter quoted above Brent Oxley mentioned, one reason why he was willing to sell Hostgator.com to Endurance.com was because he respected Hari Ravichandran's (LinkedIn) business approach. Endurance International Groups headquarter is located outside Silicon Valley. Since Endurance International Group is a tech company, one could imagine it would be located in Silicon Valley. But in the article How Being Outside of Silicon Valley Can Benefit Your Startup published by Fortune.com April 2017, Hari Ravichandran explained: "It’s no secret that Silicon Valley is the hub for developing disruptive technologies. The companies based there are often at the forefront of changing how people use and interact with technology. While most of us are pondering what the next technological advancements will look like in the next five to 10 years, the companies in Silicon Valley are hard at work putting those ideas into action. But I see Silicon Valley as more of a state of mind than a destination. I believe that while it’s important to keep tabs on the ideas and trends coming out of the Silicon Valley area, basing your business there is not a necessity, nor it is a surefire method for success. Having lived in Silicon Valley myself before founding Endurance International Group’s headquarters in Boston, I know that the area offers many opportunities, but also several challenges when it comes to building a startup." By placing Endurance International Group outside Silicon Valley, Hari Ravichandran avoided some of the challenges related to this geographical area. The first challenge Hari Ravichandran mention is ". . . whether they [ED: new companies] have the resources to build in Silicon Valley." It's an expensive area to build in, and new companies are unsure whether they can generate enough revenue to stay there. The second challenge Hari Ravichandran puts forth in the article is that "because the area [ED: Silicon Valley] attracts the best talent, you end up spending most of your time trying to figure out how to offer competitive benefits packages to match those of larger companies with more resources at their disposal. But it’s often a fruitless endeavour, as a startup usually can’t compete with the kinds of benefits and perks a company like Google . . . or Apple . . . can offer." Therefore, the founder decided to place Endurance International Group elsewhere. Hari Ravichandran founded Endurance International Group in 1997. He played a prominent role in the overall business development and strategic planning. Hari Ravichandran has an M.B.A with focus on Entrepreneurial Management from Mississippi State Univerisity and did also complete graduate studies at Stanford University according to Bloomberg.com. Today, Endurance International Groups has grown into a business with more than 2500 employees. The company grows by acquiring other companies (for example Hostgator.com) and letting these acquired companies continue to operate under their original brand names. The Endurance International Group Reports 2017, Third Quarter Results states the company had reached more than 5 million platform-users. This is a one million user-increase since 2015. The services Endurance International Group offers are web hosting, domain registration, SEO and email marketing. Endurance International Group is thus among the most significant companies within these areas. The Wikipedia-article about Endurance International Group states the company owns 80+ subsidiary brands. Among these brands are Hostgator and Bluehost. On August 22, 2017, Jeffrey H. Fox became Chief Executive Officer (CEO) and president of Endurance International Group. His strengths are said to be leadership, executive management and strategic planning. After having covered Hostgator's founder, Brent Oxley and Endurance International Group's founder Hari Ravichandran, we'll move on to the practical steps involved in buying and setting up a website.
The Hostgator How-to-part
If we're willing to work our fingers to the bone, and have decided to use Hostgator as our hosting company for our Christian business blog, we can do so by following these steps: We will face many - but fixable - problems while building our Christian business blog, provided we »show up« daily.
1. How to Register Web Hosting and a Domain Name
Next, we're going to choose a web hosting plan. What I recommend here at OurChristianBook.com is long-term thinking instead of looking for the cheapest solution when setting up our website with Hostgator or any other activity related to our Christian business blog. Christian Affiliate Marketers will often go for the shared hosting solution. In Hostgator's blog post 6 Common Questions About Shared Hosting, we learn more about Shared Hosting. Once we've chosen our hosting plan, we'll be asked to fill out our information about domain name, billing cycle etc. Again, OurChristianBook.com recommends professional thinking with a long-term perspective when ordering. Also, we're thinking of the visitor-safety by using the https:// solutions, even if we have to pay more than we do for the http:// solution. Take it from me, it's worth it. During the sign-up process, we can enter a coupon discount code. OurChristianBook.com's coupon code is OURCHRISTIANBOOK - using the code, helps Edna's Blog | OurChristianBook.com reaching a wider audience. When we order hosting at Hostgator, we get a 45 days Money Back Guarantee. I promised earlier; we'd get back to the math. Here it is: Hostgator pays Affiliate Marketers $50 for a sign-up. What does this mean? Let's say a customer orders a hosting solution where the customer pays $10 per month for the Hosting. In this example, it'll take five months before Hostgator earns money because the Affiliate Marketer gets the first 5 x $10 = $50. Here's the trick of that trade. Affiliate programs like these only work for years if they deliver excellent products. Otherwise, no customers would stick around, even the first five months it takes to pay the Affiliate Marketer the commission.
2. How to install WordPress with Hostgator
Once we've completed step one, we'll get three different emails with these subject-lines: • LaunchPad (Hostgator.com) - IMPORTANT! Verify your contact information for your domain. • Hostgator.com:: Your Account Info. • Thank you for choosing Hostgator! Keep these emails safe because we'll use them later on our Christian Affiliate Marketing journey. To install WordPress on our new Christian business blog, we'll need access to our Hostgator cPanel. The log-in information can be found in the email with this subject-line: Hostgator.com:: Your Account Info. Here's what we'll see when we're logged in:
Find the section 'Software' and click 'Quick Install'. Before we continue, OurChristianBook.com recommends reading Selecting the Perfect WordPress Theme – 9 Things You Should Consider from WPbeginner. Once we're done reading, we chose WordPress and a theme, fill out the form (Blog Title, email etc.) We can change our blog title and email later, but consider carefully what theme we chose because that'll play a central role in our future as a Christian Affiliate Marketers. I prefer to keep the install/path/here blank.When our WordPress installation is finished, look for a notification with our credentials, which we'll use to log into our new WordPress website. For this we need to know: • Admin Area: ourdomain/wp-admin• Username: Admin (can be changed later). • Password: . . . . . . . . . Copy the link from the Admin Area and log in with our username and password. When we're logged in, we'll see the WordPress Dashboard. The WordPress Dashboard is the place where we'll build our website. If we want to change the password for our new WordPress site, we log into our WordPress Dashboard and navigate to the menu 'Users'. Hover over our username and click 'edit'. Scroll down to the section 'Account Management' and click 'Generate new password'. It's always recommended to use a strong password. We have two option, use a password automatically generated or type in a new password. When finished, click 'Update profile' at the page bottom. Below, I'll point to some search strings that may be helpful while building our Christian business blog. LET ME REPEAT, building a website is a backlog of work, we'll face problems as we propel forward, but it's worth all the trouble. Each Christian Affiliate Marketer takes a different path to building the Christian business blog since it's heavily depending on the WordPress theme and the website purpose. Nevertheless, I have found these general search strings helpful while building Edna's Blog | OurChristianBook.com.
3. Helpful Search Strings While Building a Website
• How to change site title and tagline in WordPress • Which WordPress Plugins should I use • How to add Pages on WordPress • How to add a blog post on WordPress • Assigning a Homepage in WordPress • Create Custom menus in WordPress • How to turn comments on or off in WordPress
Building and maintaining a Christian business blog is a rewarding and challenging process. I hope I've given the reader a fundamental idea of which steps are involved in building a website, including the technical part related to being a Christian Affiliate Marketer.If you appreciated Hostgator Network Solutions for the Christian Business Blog, I’d be grateful if you’d help it spread by emailing it to a friend or sharing it on Twitter or Facebook. Thank you! Edna Davidsen.