What's a Realistic Perspective in Christian Affiliate Marketing?
Written by Edna Davidsen ∴ Tuesday, June 6, 2017
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“I planted, Apollos watered, but God gave the growth. So neither he who plants nor he who waters is anything, but only God who gives the growth. He who plants and he who waters are one, and each will receive his wages according to his labor. For we are God's fellow workers. You are God's field, God's building.” (1 Corinthians 3:6-9)
The most common question among Christians who go into online business is:
“When will I be in the top-10 Google-results?”
Nobody knows! But I can point you to information that’ll align you with reality before you go into Christian affiliate marketing. I’m one of the fortunate Christian women entrepreneurs. I’ve learned to be a Christian blogger. I’ve learned how to promote Christian affiliate programs that help my audience. I’ve have had enough ups and downs. I know entering Christian Affiliate Networks is hard work. I’ve read the myths About Christian Affiliate Marketing Programs. It’s demanding to propel forward.
Every person who finds Christian companies to work for at home is in a unique situation. The answer on how successful you’ll be in online Christian entrepreneurship depends on your: • Website strength • SEO skills • Writing and creating skills But the most important aspect is:
How much time are you willing to invest without getting paid?
Last week I read Ahrefs study: How long does it take to rank in Google? After I had read it I thought: “I’ll write a blog post about Christian home based business opportunities based on what I learned from Ahrefs study.” I know it answers some common questions among my audience. The Ahrefs crew had taken 2 million keywords and studied the top ten pages for them.
What You Should Hear?
First, the top 10 ranking pages are at least two years old. Second, the page's ranking number one are on average about three years old. If you look at the top ten page’s created within the last twelve months they count for 22%. To answer how long does it take for a page to rank in Google? The Ahrefs crew examined 2 million pages that were new to Ahrefs crawlers. They followed these pages one year. The result: 5,7% of these new pages ranked in top ten for at least one keyword after twelve months. If you create an online business built on Christian business principles, your page needs to fall in the ranking line just like the other 2 million pages. Perhaps you’ll be among the 5,7% percent ranking for at least one keyword after one year.You can (and should) pray and hope; you’ll succeed if this is what you believe God wants you to do. You need to ask what God's will is for me? If it’s to be a Christian Affiliate Marketer your next priority is to get the perspective right. If you get the numbers right before you enter Christian home business, your success-chances are better.
The numbers in the Ahrefs study suggest it takes at least 2-3 years on average to position an online business, perhaps longer.
What’s the Good News?
You can now formulate a qualified question:
"Do you have what it takes to keep pushing 2-3 years without seeing a single dollar? (Perhaps even having to pay a monthly website hosting fee etc.)"
The Priority Trap
Let’s assume; you still have the courage to push through with your faith-based business ideas. You will work hard 2-3 years without being sure you’ll see any return. At some point, you’ll ask, if you use your time as you should? When I built my online Christian store, I was happy to see my ideas transformed into a business. I had many ideas, and I thought most of them were good. I was caught in the priority trap. I operate with two to-do-lists: Daily/weekly. It’s something I learned from Randy Pausch’s video and Stephen R. Covey’s book 7 Habits of Highly Effective People. Sooner or later I felt I would melt down if I followed my to-do-lists as I had done. It was too ambitious. Looking back, I realise the explanation was because Randy Pausch’s and Stephen R. Covey’s techniques were so powerful that I had to approach them with caution. In the end, it all came down to one question:
“Should I be everywhere at one time?”
Some of the big Internet marketers I’ve learned from saying: "Yes.” Their standard advice is: You need to be on Facebook. You need to be on Instagram. You need to be on Pinterest. You need to be on YouTube. You need to be on Linkedin. You need to be on Tumblr. You need to be on StumbleUpon. You need to be on Twitter. You need to be on Google Plus. You need to post high-quality content daily. You need to engage with your audience daily. You need to reach out to influencers. You need to like content. You need to optimise ALL your social profiles. You need to be unique. You need to funnel your audience to some product you sell. You need to follow back. Do you recognise the pattern?
Then one day, I read Yaro Starak’s: The Myth Of "Being Everywhere" And The Smarter Path To Traffic. It described the conflict I had while learning about my Christian home based business opportunities. Unless I changed my working pattern, my online Christian bookstore business would face tremendous obstacles. Yaro Starak’s article gave me the key. He says:
“The current best-practice idea that you need to “be everywhere” to build traffic is bad advice.”
It was a relief to see an authority write this. As I read, I found out this was a bad blogger-advice. And here I was with the dream of sharing my Christianity beliefs and practices as a blogger! Yaro Starak explains why it’s bad advice.
“Most people follow it [ED: this advice] at the wrong stage of their business development and lack the capabilities to pull it off. There is a right time to focus on diversifying into multiple traffic streams, but for most people, especially bloggers that window is far into your future.”
A bell rang in my head: D-I-I-I-N-N-G! Could it be that simple? But the Internet is filled with platforms you can use funnel traffic and build an online presence. You’re supposed to use these, right? That’s what all the successful bloggers do, you learn from. They’re everywhere. Yaro Starak argues newcomers miss the logic here. The big bloggers can be everywhere because their situation is different. They have the resources new bloggers lack. At first, when you look for top Christian companies to work for online, you do not have the resources to be everywhere. It’s a dead end. When you’re new to Christian home business, you’ll in all likelihood have a full-time job. Blogging takes time. Add what is required to create content for nine social platforms + knowing how to use these platforms. As a new blogger, you need more time than you have to follow this strategy. Yaro Starak continues:
“It’s a smart idea to at least setup up certain platforms when you first begin, such as your social media accounts, and use them as a way to share your blog content.”
Focus on building your blog first. Because:
“To realistically generate significant traffic requires more than the passive use of these platforms [ED: social media platforms] – you need to devote considerable time and resources to them.”
Should I Outsource?
I’ve learned a lot from Tim Ferriss and The 4-Hour Workweek. The 4-hour Workweek turned outsourcing into the new buzzword. The 4-Hour Workweek is a must-read if you’re going into online marketing, also when you are building your Christian home business. Everybody is talking about outsourcing in online business as the key to success. But should you outsource the content production when you’re a new blogger? When you’re hiring another person to handle your social media profiles, you need patience, money and time to educate this person. Often it’s troublesome to communicate the essential values.
Create Cash Flow
Your initial goal is Cash Flow, as Yaro Starak writes in his blog post. Faith-based home business opportunities need to include a way to create Cash Flow. It’s better first to focus on Cash Flow than spending energy on outsourcing. Christianity beliefs and practices can be aligned with sound Cash Flow strategies. Business and Christianity can go hand in hand. The business often becomes an effective tool in the Christian Affiliate Marketer hands to change other people’s life. It’s a possibility few people get. When a person goes online to purchase a Christian book, I have a chance to get to know this person. Perhaps this person will ask me what Christian book to buy? Maybe a Christian author will ask if I’m willing to review and list a book? The online Christian bookstore business has the potential to reach people I would not have met elsewhere.
Before you Jump Into Christian Affiliate Marketing
Ask if you’re willing to invest 2-3 years to position your Christian Affiliate Marketing Business online? Christian Affiliate Marketing can be built on Biblical principles for business success, but it takes time. Faith-based companies have no advantages in the online competition. It’s hard work. The best Christian entrepreneurship training available is what you learn from creating content yourself and implementing it on your website. You can also join Christian business networking groups, but in the end, you’ll need to wait until it’s your ranking-turn. If you let your business be guided by Biblical principles for business ethics, you’ll build a life-asset. You’ll be less inclined to read money worries Bible verses on a daily basis because you’ve understood it’s a long-term process. You can read Christian entrepreneurship books, but few will tell you, you need years to build your business. Remember you’re building a business for God’s glory. God gives you eternal life.
Should it be a problem to give 2-3 years to Him? The earnings you’ll get from you Christian Affiliate Marketing is just one side of the coin. The Christian entrepreneur takes on an immense responsibility. People will sooner or later trust you and your website. It matters what you write. They’ll read what you write. You’ll get a unique possibility to be an online ambassador for Christ. Use it well.