A Question of Faith or a Matter of Fact?

The WordPress plugin to the Christian book blogger: How well do you know me?

The heart of the discerning acquires knowledge,
for the ears of the wise seek it out. Proverbs 18:15

Written by Edna Davidsen ∴  Saturday, February 3, 2018, updated February 6, 2018

1. The Christian Business Blog

Edna's Blog | OurChristianBook.com is a Christian business blog, mainly for Christian women entrepreneurs and people interested in Christian business books. In blog post number 26 A Characteristic of Him who founded Christianity published January 2018 I wrote about how to walk in faith. Walk in faith in our Christian Affiliate Marketing, in our churches, and in the world. I thank God for the Christian bookstore business opportunity, He has given me with the emerge of OurChristianBook.com. I hope it'll encourage Christian women in business to take some of the best Christian home based businesses to the next level. The wonderful Christians I've connected with through my Christian SEO services remind me of the importance of sharing what we know with others in the Christian community. As the subtitle of this blog post number 28 A Question of Faith or a Matter of Fact? Published February 3 says: The primary shoot in the following will aim for the WordPress plugin secrets related to Christian Affiliate Marketing or Christian book blogging. But what about God's grace and His holy word? What about praying and preaching the gospel? Isn't this where one should be an eager beaver and scale up and get back on track? Why should we waste valuable time on learning about WordPress plugins, which is labour-intensive, without pleasure, and perhaps the most boring »behind the curtains« blogging-activity? Reading verses on worrying will rarely remove any of the real problems that'll reveal themselves as we push-on with our Christian business blog. The worry bible verses will only work if they're backed up by a backlog of work. Humdrum work. I've for sure needed the bible verses for nervousness now and then when I've faced fearful situations on my site where I didn't know whether to wind a watch or bark at the moon. But I know God did not give us a spirit of fear, and that's something I wish to facilitate to the audience of Edna's Blog | OurChristianBook.com. No matter what Christian affiliate program you're promoting, you can take advantage of what I'll write about in the following. It'll help you give authority to your Christian identity website. We're Christians in business. As I intend to show in the following, we should care not only about the content but also about the form. I promote many different Christian Affiliate Programs, but I've left out all affiliate links in this particular blog post because it has another purpose than selling. The American Jesuit priest and professor of English literature, Walter Jackson Ong (1912-2003) and the Canadian professor Herbert Marshall McLuhan (1911-1980) have studied the connection between form and content. They concluded that form and content are two sides of the same coin. Christian book bloggers and Christian Affiliate Marketers cannot produce formless content. The bottle comes with the water. In Romans 10:9 we read: "If you declare with your mouth, "Jesus is Lord," and believe in your heart that God raised him from the dead, you will be saved." Romans 10:9 is a favourite Bible verse among radical believers, a group I wrote more about in blog post number 27 Oh my God my Parents Don't Believe God is Love! Published January 2018.

Edna Davidsen's long-form post for Christian Affiliate Marketers and Christian bloggers about WordPress plugins.
A blog post about the best WordPress plugins for business.

This particular Bible verse gets its popularity and power from being the »passport« to participating in these radical Church communities. It's obvious why radical Christians have fallen in love with this Bible verse. It's:  Concrete. Gives a mechanism to manage who's »with me and who's against me« cf. Matthew 12:30Measurable. Equipped with Romans 10:9 the radical believer's take-off into the dangerous World of darkness, decisive that they'll defend the gospel even with their own death. Nevertheless, as the saying goes: 

People can become blinded by love.

The radical believers are missing a piece in the big picture which points us to the following premise: The seminal figure in the Protestant Reformation Martin Luther (1483-1456) changed Christianity and the church. I wrote more about how in blog post number 26 A Characteristic of Him who founded Christianity published January 2018. Here we'll just jump to the table and take the theme into a modern context. Martin Luther brought the chairs to the churchHe moved the baptismal font up front because he wanted the congregation to see and share the joy of the baptism where a baby is backed up by God's grace. Before Martin Luther the baptismal font was placed near the church-entrance because unbaptised children were considered dangerous, belonging to the devil until they were baptised. Martin Luther disapproved this view of unbaptised children and changed it so you and I could be carried all the way through the church to be baptised up front. Martin Luther wanted the congregation to sit down while listening to what God has to say to us. It's the pastor's responsibility to reach the congregation with the gospel. He's therefore given a pulpit where he's lifted up so he can be seen by the congregation while he helps us to understand the gospel. In the Evangelical Lutheran church, it's also the pastor's job to shorten and seize a long history in sentences that serve and shape the audience. The aim of all what's happening in the holy church is to get the gospel hammered in people's heads so they cannot help saying: "Yes, that's the way it must be. This was comforting, and encouraging at the same time for me to listen to; that's why I believe!"By this we arrive at the point where the radical believers are blinded:

You and I are not deciding by ourselves whether or not we believe.

Edna Davidsen's long-form post for Christian Affiliate Marketers and Christian bloggers about WordPress plugins.
Edna's must have WordPress plugins 2018.

You and I are not deciding by ourselves whether or not we believe.  In December 1525, Martin Luther wrote On the Bondage of the Will, where he thinks and teaches about this topic. If the gospel is trustworthy, then it's impossible not to believe its message. And if we believe it, then we know we are set free, saved. If we're not sure that we understood today's text and the pastor's sermon hasn't convinced us, then it's counter-intuitive to say: »I will believe anyway!« Because we can only use the terms credible, believable, trustworthy once we understand what we're debating. Martin Luther used a concept from the Greek mythology called Pistis, which was the personification of good faith, trust and reliability to explain why you and I are not deciding by ourselves what we believe or not. In the New Testament Pistis becomes the word for faith. The concepts of faith explained and embraced in Pistis had been common sense for several thousand years before Martin Luther, and other's wrote about it. When people today say they chose to »believe this or that« it's far from the semantic the Greek Philosophers and the early Christians subscribed to the concept of believing. The pastor isn't left alone in the Evangelical Lutheran church in his effort to convince the congregation that the church's message is credible, believable and trustworthy. The Pipe organ plays a pretty powerful part along with the pastor's preaching. Although Martin Luther didn't invent the Pipe organ (wind/water-driven organs can be traced back to Ancient Greece in the 3rd century BC), he was the one who invited the organ into the church. Luther was a music lover. In the foreword to Georg Rhau's Symphoniae iucundae published in 1538, Martin Luther wrote: "The riches of music are so excellent and so precious that words fail me whenever I attempt to discuss and describe them.... In summa, next to the Word of God, the noble art of music is the greatest treasure in the world. It controls our thoughts, minds, hearts, and spirits..." Singing psalms in the church is also a Luther-invention. Before Martin Luther, all the music in the church was professional music. Martin Luther wished to involve the congregation by letting them sing. This would enable them to both hear the word of God and sing the word themselves. It's helpful to hear God's word; however, it's a heavy incitement to hold it dear to one's heart if it's coming from a well-known voice - one's own. Martin Luther wrote 41 hymns himself, which could be used as an example of »how to do it«. Today, five hundred years later, the Evangelical Lutheran church is still singing many of Martin Luther's songs. I wonder how many will read my or my colleague's blog posts, tweets, Facebook-, Instagram- and Google Plus posts in the year 2518? Only time will tell. Short after Martin Luther had published his examples of how a hymn could look like many followed his footsteps and wrote songs that could be used in the church. That's why the Evangelical Lutheran church is known for being a singing church. All of this leads us back to the initial point of this blog post: 

Form and content cannot be separated. 

This conclusion that Martin Luther implemented in the church five hundred years ago is supported by Walter Jackson Ong and Herbert Marshall McLuhan in their studies. Martin Luther, Walter J. Ong and Marshall McLuhan experienced little or nothing of the digital age. According to the WordPress statistics more than 409 million people view more than 21.0 billion pages each month. The users produce more than 86 million new posts and more than 46 million new comments each month. A small part of these pages are written by Christian Affiliate Marketers or Christian book bloggers. It's beneficial for the Christian Affiliate Marketers and the Christian book bloggers to view the WordPress plugins in the upcoming part of this blog post number 28 A Question of Faith or a Matter of Fact? Published February 2018 as Martin Luther viewed the church furnishing. The church chairs, the baptismal font, the pulpit and the Pipe organ are there to support and serve the same sharp and significant subject: Sharing God's grace in an understandable shape. By knowing which WordPress plugins to use, and how they work Christian Affiliate Marketers and Christian book bloggers get a better balance between form and content. Let's cross the bridge when we come to it, but I'll be honest with you. Learning about which WordPress plugins to use and how they work is a backlog of work. You cannot email me or anyone else to »copy the settings« for your plugins because there'll always be differences between how websites work behind the curtains at the technical level. It's better to get straight with this before continuing. Ask yourself if you're willing to put days, weeks, perhaps months into learning how the WordPress plugins work? If we go all in, we'll walk out on the other side with significant more confident regarding how we can control the content by forming our website, so it captures the audience with a clear, cheerful message about the gospel.  With this, let's clock in, to the WordPress world, and walk through the WordPress plugins available to Christian Affiliate Marketers and Christian book bloggers.  

Edna Davidsen's long-form post for Christian Affiliate Marketers and Christian bloggers about WordPress plugins.
The coolest WordPress plugins available for Christian Affiliate Marketers.

The WordPress plugins provide better website balance between form and content by increasing the: Speed. • Security. SEO.Below is the WordPress plugin list I cannot live without.  The WordPress plugin list includes some of the best WordPress plugins on the market for Christian Affiliate Marketers and Christian book bloggers. Let's go dive into the wild WordPress plugin world while keeping our head above water. 

1.1 All In One SEO Pack

The first WordPress plugin All in One SEO Pack is developed by Michael Torbert (Michaeltorbert.com, TW:@michaeltorbert) 2007. If we click through to Michael Torbert's website, we'll see that the first sentence on his about-page says, he's a Christian. All in One SEO Pack is among the most downloaded WordPress plugins worldwide. In 2014, Christopher Takakura gave this general guide to the All in One SEO Pack plugin:

Christopher Takakura's All in One SEO Pack guide gives us the general settings. The All in One SEO Pack plugin helps us control how we present our pages to Search Engines. It's, therefore, a plugin we should pay close attention to. Search Engines such as Google and Bing are those who display our content so it can be debated and delivered to those who have a desire to read it. In blog post number 14 Beginners Guide: 10 Search Engines published July 2017, readers of Edna's Blog | OurChristianBook.com can learn a lot more about the different Search Engines. 

No Access to WP Admin?

When webmasters work with WordPress plugins, it's likely that they sooner or later will experience a lock-out from the WP admin area due to wrong WordPress plugin configurations. If this happens, following this helpful YouTube video How to Deactivate All Plugins When Not Able to Access WP Admin included below will bring back the WP Admin base in 97% of the cases. The video is produced by (WPBeginner.com, TW: @wpbeginner) and Dec. 19, 2017. WPBeginner.com is a top dog company in the WordPress industry offering a wave of valuable website-solutions and the best beginner guides for WordPress.

Here on Edna's Blog | OurChristianBook.com I've also included their video How to use FTP to upload files to WordPress for Beginners beneath because it should be standard Christian Affiliate Marketers and Christian book bloggers baggage. Thevideo is relevant when we wish to replace/copy or backup WordPress files.

In general, we can say »better safe than sorry« when working with WordPress plugins. By learning little by little and knowing where to seek help if the website goes south, we can set sails without jeopardising our site safety.

1.2 Two Factor

The next WordPress plugin Two Factor is an open source plugin developed by George Stephanis (Stephanis.info, TW:@daljo628) and Derek Herman (Valendesigns.com, TW: @valendesigns) 2017. With the Two Factor plugin activated we'll be prompted for a six-digit number after entering the WordPress dashboard username and password. The six-digit number can be pulled from the Google Authenticator app. If something should happen to our phone so we lose access to the Google Authenticator app, we can always use the techniques mentioned in the WPBeginner videos above. They'll help us to disable the Two Factor plugin until we get our phone back up running. Having a Two Factor plugin on our website is a tiny step towards a thief-secured site.  At this point I wish to point readers of Edna's Blog | OurChristianBook.com to the best book I've bought about basic internet security:

The Art of Deception: Controlling the Human Element of Security.

It's written by the world most famous hacker, Kevin Mitnick (Mitnicksecurity.com, TW: @kevinmitnick) in 2002. Today, Kevin Mitnick works as a security consultant. Kevin Mitnick is best known for his arrest in 1995 because of crimes related to the computers and communication. Kevin Mitnick writes: "I have gained unauthorized access to computer systems at some of the largest corporations on the planet, and have successfully penetrated some of the most resilient computer systems ever developed. I have used both technical and nontechnical means to obtain the source code to various operating systems and telecommunications devices to study their vulnerabilities and their inner workings."

(Mitnick, Kevin D.: The Art of Deception: Controlling the Human Element of Security (p. 2). Wiley. Kindle Edition.)

Kevin Mitnick is a changed person today. As he writes in his book: " I'm a changed person now. I'm turning my talents and the extensive knowledge I've gathered about information security and social engineering tactics to helping government, businesses, and individuals prevent, detect, and respond to information-security threats."

(Mitnick, Kevin D.: The Art of Deception: Controlling the Human Element of Security (p. 2). Wiley. Kindle Edition.)

What Kevin Mitnick writes in the following may surprise many: "In most cases, successful social engineers [ED: Another word for computer hackers] have strong people skills. They're charming, polite, and easy to like—social traits needed for establishing rapid rapport and trust. An experienced social engineer is able to gain access to virtually any targeted information by using the strategies and tactics of his craft. Savvy technologists have painstakingly developed information-security solutions to minimize the risks connected with the use of computers, yet left unaddressed the most significant vulnerability, the human factor. Despite our intellect, we humans—you, me, and everyone else—remain the most severe threat to each other's security.  . . We're not mindful of the threat, especially in the Western world. In the United States most of all, we're not trained to be suspicious of each other. We are taught to “love thy neighbor” and have trust and faith in each other. Consider how difficult it is for neighborhood watch organizations to get people to lock their homes and cars. This sort of vulnerability is obvious, and yet it seems to be ignored by many who prefer to live in a dream world—until they get burned. We know that all people are not kind and honest, but too often we live as if they were. This lovely innocence has been the fabric of the lives of Americans and it's painful to give it up. As a nation we have built into our concept of freedom that the best places to live are those where locks and keys are the least necessary."

(Mitnick, Kevin D.: The Art of Deception: Controlling the Human Element of Security (p. 8). Wiley. Kindle Edition.)

In short: It's the lack of education about security that's the biggest threat to our websites and our businesses. By investing in The Art of Deception: Controlling the Human Element of Security we are taking the lead because we know how the thief's think and target us with their tricks. As the saying goes »one rotten apple spoils the barrel«. It's all about being prepared so we can lower the risk of the human factor. In the video Does two-factor authentication protect me from hackers? Included beneath, Matt Cutts (Mattcutts.com, TW: @mattcutts) explains why it's essential to use two Factor authentication in general.  

1.3 Akismet Anti-spam

The third WordPress plugin Akismet Anti-Spam is also an open source plugin developed by Automattic (Automattic.com, TW: @automattic) 2005. Automattic is the company behind WordPress (WordPress.com, TW:@wordpressdotcom). The Akismet Anti-Spam plugin is a spam filter service which combines information about spam from the 5+ million sites that have this WordPress plugin installed. From this information the Akismet Anti-Spam creates general rules about how to block future spam. The story goes that the founder of Automattic, Matt Mullenweg (ma.tt, TW: @photomatt) created Akismet so that his mother could blog in safetyBelow I've included Harsh Agrawal's (Shoutmeloud.com, TW: @shoutmeloud) YouTube video How to setup and configure Akismet WordPress PluginHarsh Agrawal has worked his fingers to the bone for nine years providing helpful content for online entrepreneurs. I encourage the audience of OurChristianBook.com and Edna's blog to visit the Shoutmeloud blog.

Since the Akismet Anti-Spam plugin combines information about spam from the 5+ million sites that have this WordPress plugin installed, traffic tip 11 and 12 in blog post 6 12 Traffic Tips for Christian Book Bloggers published March 2017 cannot be highlighted enough. If we do not follow traffic tip 11 and 12 (fixing the gravatar + leaving quality comments) we put ourselves in a risky zone where the Akismet Anti-Spam plugin could classify us as spammers. The rule about us being spammers would them be applied all over these 5+ million sites. We don't want to be the black sheep here.

1.4 SMu Manual DoFollow

The fourth WordPress plugin SMu Manual DoFollow is developed by Stefan Murawski (Murawski.ch, TW:@StefanMurawski) 2013. We all know the saying »little strokes fell great oaks«. With the SMu Manual DoFollow WordPress plugin, we can fasten the seat belt while creating one of those little strokes on our blogs that'll help us stand out from the crowd. In blog post number 21 Social Media Strategy in the Christian Community published on Edna's Blog | OurChristianBook.com September 2017, I included Matt Cutts (Mattcutts.com, TW: @mattcutts) video about followed vs nofollowed links. If you're new to SEO, it'd be better to watch Matt Cutts video which you'll find halfway down blog post number 21 before you continue with this post. In today's blog post I've included two Google Webmaster videos. In the first, Can nofollow links hurt my site's ranking? Published Sep 9, 2013, we'll learn a little about nofollowed links: 

Matt Cutts video above gives us a context along with the next coaching video, What are some effective techniques for building links? Published on Mar 4, 2010, before we'll carry-on with how the fourth WordPress Plugin SMu Manual DoFollow will have a potential widespread SEO-effect on our website: 

Here are a few elements from the video we should take notice of on our Christian business blogs, or on our Christian book blogs. First, building great content is what's going to give the most and best links. Relying on controversy will not bring us anywhere. Instead, we could participate in the community answering questions that help people. Matt Cutts pointed out in this video that building great content involves original research. I'm surprised to see how little Christian Affiliate Marketers and Christian book bloggers do in this area. Almost no-one in the Christian community includes links to other resources than the Bible or their own blog. It's also worth some consideration when Matt Cutts says that list posts have low value in the eyes of Search Engines because they tend to get a little tiresome after a while. When we've got a Christian business blog or a Christian book blog with an audience, we become an authority in their eyes. As Matt Cutts said, the blog is: »your online business card your profile, and you can use that to project how you want to be on the Internet.«As time goes by our website will gain authority as long as we build great content. With the fourth WordPress Plugin SMu Manual DoFollow, we can remove the nofollow-attribute when readers leave high-quality comments on our blog as an appreciation for their participation. This will give the readers a reason to come back to our blog because as long as they leave long comments loaded with quality, they'll get a new followed backlink to their website. Here are eight Christian bloggers with followed status on Edna's Blog | OurChristianBook.com Melissa Gendrau (Humblefaithfamilywellness.com, TW: @humfaithfamwell).  Lisa Quintana (Thinkdivinely.com, TW: @LisaQthinks).  Jeanne Takenaka (Jeannetakenaka.wordpress.com, TW: @JeanneTakenaka).  Kimberly Dewberry (Kimberlydewberry.com, TW: @Dewberry_Author).  Alice Mills (Poemachronicles.com, TW: @millsalice144).  Heather Hart (Booksfaithandcoffee.com, TW: @_HeatherHart).  Dorette Skinner (Reporterofhope.com, TW: @reporterofhope).The answer, if you're wondering: »Why am I not on this list?«  Is most likely because your comments lack:  Length.  Proof that you've read the blog post before commenting.  A proper picture coming along with your comment. Fix these three authority signals, and OurChristianBook.com will give your website a followed backlink whenever you comment on Edna's Blog | OurChristianBook.comTraffic tip eleven and twelve in blog post number 6 12 Traffic Tips for Christian Book Bloggers published March 2017, describes how to create blog post comments people will value. We have to work our fingers to the bone to find websites today, that give followed links in the comment section. SemRush, a product I've describe in blog post number 25 SEMrush 1st in SEO for Christians (Updated Catalog 2018) published December 2017, has delivered some delightful opportunities on how to defeat this problem. When we're working with SEO, OurChristianBook.com recommends using a Google Chrome extension called Open SEO Stats(Formerly: PageRank Status). With this Chrome extension in our SEO-toolbox, we're ready for takeoff because it'll show us with a few clicks whether the blog-owner gives followed links in the comment section.

1.5 Google Analytics

The fifth WordPress plugin Google Analytics is developed by ShareThis (Sharethis.com, TW:@ShareThis) 2017. With this Google Analytics WordPress plugin, it's a piece of cake adding the Google tracking code to our website because we can add it without modifying any files. Another appreciable application that comes with this plugin is that it allows us to access the Google Analytics reports from our WordPress Dashboard. Before installing this WordPress plugin, It'd be a good idea to follow traffic tip one and two in blog post 6 12 Traffic Tips for Christian Book Bloggers published March 2017. We wish to mind our P's and Q's while setting this up because monitoring how our site performs is a top priority in Christian Affiliate Marketing.

1.6 Google XML Sitemaps

The sixth WordPress plugin Google XML Sitemap is developed by Arne Brachhold (Arnebrachhold.de, LI: Arnebrachhold) 2005. With this Google XML Sitemap WordPress plugin, we help Search Engines to handle our website. Creating a habit of using this WP plugin when we build WordPress sites is part of our SEO-homework. We wish to welcome the Search Engine crawlers who willingly witness changes and work on our website. With the Google XML Sitemap WordPress plugin, we don't have to notify the Search Engines when publishing new nice content since the plugin will cut through the noise and notify them. Beneath, I've included Tarik's Google XML Sitemaps Setup Tutorial

1.7 Virtual Robots.txt

The seventh WordPress plugin Virtual Robots.txt is developed by Marios Alexandrou (Infolific.com, TW:@malexandrou) 2016. With this Virtual Robots.txt WordPress plugin, it's easier to allow crawlers access to our website because we don't need to deal with FTP, files, permissions, etc. Once the WP plugin is installed, it'll all be automated. There's more than one way to skin a cat. The same goes for implementing the important Robots.txt-file.

1.8 Broken Link Checker

The eighth WordPress plugin Broken Link Checker is developed by Vladimir Prelovac (Prelovac.com, LI: vladimirprelovac) 2010. With this Broken Link Checker WordPress plugin, it's possible to point out particular links that are broken so we can remove or redirect them. The Broken Link Checker WordPress plugin is one of those plugins that we can turn on once in a while to check the temperature of our site. Below I've included one more of Harsh Agrawal's (Shoutmeloud.com, TW: @shoutmeloud) around-the-topic YouTube videos How To Use Broken Link Checker WordPress Plugin [2017]Harsh Agrawal is, as I said earlier, a top dog capacity regarding being helpful in the online marketing community.

1.9 Autooptimize

The ninth WordPress plugin Autoptimize is developed by Frank Goossens with help from others (Blog.futtta.be, TW:@futtta) 2013. The primary purpose of the Autoptimize WordPress plugin is to help our site load faster by doing some work behind the scene. Contrary to the plugins above, the description of this plugin has the potential to scare Christian Affiliate Marketers and Christian book blogging away. Take it from me, instead of trying to explain how this plugin works or walk us through what it does I'll say this:

Christian Affiliate Marketing and Christian book blogging success comes from optimising activities few or no-one else in the industry optimises. 

Edna Davidsen's long-form post for Christian Affiliate Marketers and Christian bloggers about WordPress plugins.
These essential WordPress plugins will help our Christian business blog.

Let's go learn from three examples although I could give many more:1. Blog post commenting. The first example, take an hour or two to tour around in the Christian community. Target the blog post comments. Are they lazy one-liners comments or long-lasting quality comments? Our success lays in the opposite of what we'll see. Why not grab the low-hanging fruit and leave comments that level up the blog post we're commenting on? 2. SEO on-site check-up. Next example, find 5-10 random sites in the Christian community and check their SEO-profile. Do they rank for any keywords? If yes, are they planned or random? In most cases, the second question will not be relevant because the majority of Christian sites do not rank for any keywords. Why not take the time and learn how SEO works and take advantage of the fact that most Christian Affiliate Marketers and Christian book bloggers don't have a clue about SEO? If our website has been around for more than one year, and it's not ranking for any keywords, it's a clear message from Search Engines that we've slept during the SEO-lesson, if we attended.When I created the business consulting part of Edna's Blog | OurChristianBook.com I wished to include some Christian SEO services in the Editing and Proofreading for Christian Writers! product. There's a major market for improvements and identification of these matters in the Christian online community. If some of you decide to go into this market, too, you'll be amazed how many Christian bloggers take the: »I write for my readers, not for Search Engines« approach, which brings me to the saying: »You can't teach an old dog new tricks«. Take it from me: "No matter if you're a pastor, preacher, or a plain Christian blogger, you have to go back to being a puppy before you can become a top dog in the Christian online community." 3. Blog post-production. Third, and last example: Go back to the Christian community, check 10-15 websites while asking: A: Are the blog posts short or long? We'll find that there's a minor part that's long-form content. B: Do the blog posts contain balanced research and bonus references to a backhand of books, blogs and videos that'll blow us away? Probably not. Do you also see the screaming potential for servicing the audience better? C: Are blog posts added to the website daily, weekly or monthly? No, we cannot. We're much better off by basically being contrarians to the trends mentioned in the three examples above. 

Below I've incorporated Craigerson's Youtube tutorial Remove Render Blocking Javascript and CSS With Autoptimize, which will show us an example how to configure the Autooptimize plugin. Graigerson's refers to these two websites in the tutorial: • PageSpeed Insights• Critical Path CSS Generator.

1.10 W3 Total Cache

The tenth WordPress plugin W3 Total Cache is developed by Frederick Townes (LI: fredericktownes) 2010. The W3 Total Cache WordPress plugin is also an SEO plugin which will help us with a better website performance. Tech Knol's W3 Total Cache Settings and Configuration for Beginners YouTube tutorial below will walk us through the settings of this plugin. The tutorial recommends using a CDN solution. Edna's Blog | OurChristianBook.com uses the CDN solution from CloudFlare. Blog post number 15 How To Quickly Set Up the Free CloudFlare CDN Solution published July 2017 describes in detail what a CDN solution is and why we ought to use it on our websites.

1.11 Wordfence Security

The eleventh WordPress plugin Wordfence Security – Firewall & Malware Scan is developed by Wordfence (Wordfence.com, TW:  @wordfence) 2012. The Wordfence Security – Firewall & Malware Scan gives us a Firewall and a security scanner. I'm all ears when Wordfence comes with this WordPress security solution because they're one of the most respected companies in the WP industry. By incorporating this security plugin on our website, we take one further step in the direction Kevin Mitnick (Mitnicksecurity.com, TW: @kevinmitnick) suggested in section 1.2 about the Two Factor plugin. Darrel Wilson's (Darrelwilson.com, LI: darrel-wilson) YouTube tutorial Wordfence Plugin Tutorial: Best Security Plugin For WordPress! taps into the technical setting of this plugin: 

1.12 WP Cerber Security & Antispam

The twelfth and last WP plugin, I'll cover in blog post number 29 A Question of Faith or a Matter of Fact? Published February 2018 is WP Cerber Security & Antispam developed by Gregory and Gioni  2016. The top 3 reasons OurChristianBook.com uses the WP Cerber Security & Antispam Wordpress plugin on Edna's blog is because it can: rename the login URL wp-login.php so the usual WordPress login URL will return a 404-page.  Limit login attempts. • Protect contact forms on our websites. Here's the Getting Started Guide that'll lead us through the settings of this additional security layer on our websites.

2. Christian Affiliate Marketing

The twelve WordPress plugins we've walked through above are what I consider the most important WP plugins for the Christian business blog. The saying »experience is the best teacher« applies here. It's time for a sum up and some general comments about the WP plugin learning process. The WP plugins above can be divided into three groups. 1. Security plugins. 2. Speed plugins. 3. SEO plugins. In Christian Affiliate Marketing, security, speed and SEO are three equally important areas. It takes time, months, perhaps years to get these topics truly under our skin but remember »beginning is half done«. From what I've seen on many of my Christian colleagues' websites, I'll give readers of Edna's Blog | OurChristianBook.com two ideas. The two ideas will tell you how to immediately improve website quality by removing two plugins that will tank our website-authority. I'm not capable of saying if this is a perfect example of all the misinformation that exists in the Christian community? Or if it's an example of "following the wrong herd," where people do what most people do without being awake and thinking for themselves? Nevertheless, I know that these two widgets/plugins will not help websites in the long run. The first immediately improvement idea is removing the Amazon plugin or widget where the audiences can see a bunch of Amazon books in the middle or at the end of a blog post. First, having this on our websites gives us the status of being pitchers. Secondly, it slows down websites, and Search Engines aren't able to crawl it. Besides this, it looks spammy, pushy, without a personal touch. The second improvement idea relates to the concept of link-up-parties. I suggest removing all these linkup plugins or widgets. You know, these visuals of 42+ Christian book bloggers with an offer for us to link up so our camera-picture can be captured among the others along with a link to our website. The Amazon books plus these linkups plugins are spread all over the scene in the Christian community. My recommendation: 

Remove both.

Edna Davidsen's long-form post for Christian Affiliate Marketers and Christian bloggers about WordPress plugins.
The best WordPress plugins for blogs are essential for Christian business blog success.

All that glitters is not gold. Let's slow down for a second and be thoughtful. Are these two plugins created to benefit our brand and website or those who have created the plugins? What value to these particular plugins/widgets add to the life of our audience? I am a reader of your blog. It adds no value to my life. I'd love to see the Christian community stand together and stop spamming and sacrificing their authority by using these two plugins. Sorry for being so straight-forward here. It's alright if you don't agree. I can't force you to be right. People tend to go overboard with WordPress Plugins and widgets. We have a higher chance of surviving by staying in the safe-zone on the ship. The following question will help us determine which plugins we need. Ask: "Is this WP plugin going to improve security, speed or SEO?" That's the mechanism that'll help us decide if it's a »nice to have«, »need to have« or »never to touch« plugin.  

At the beginning of this blog post, we saw how the seminal figure in the Protestant Reformation Martin Luther transformed the church by adding the pulpit, the Pipe organ plus moving the baptismal font up front. His changes were founded in the fact that form and message cannot be separated. Our website is similar to the church. The WordPress plugins described above are accompanying our messages anywhere on our website. In blog post number 24 Hostgator Network Solutions for the Christian Business Blog published December 2017, I quoted Woody Allan from one of his interviews. He said: "I think that the biggest life lesson I learned as a boy that has helped me and is still with me is that you really have to discipline yourself to do the work. If you want to accomplish something you can’t spend a lot of time hemming and hawing, putting it off, making excuses for yourself, and figuring ways. You have to actually do it . . . I see people striking out all the time. It’s not because they don’t have talent, or because they don’t want to be, but because they don’t put the work in to do it. They don’t have the discipline to do it. This was something I learned myself. I also had a very strict mother who was no nonsense about that stuff. She said ‘If you don’t do it, then you aren’t going to be able to do the thing.’ It’s as simple as that. I said this to my daughter, if you don’t practice the guitar, when you get older you wouldn’t be able to play it. It’s that simple. If you want to play the guitar, you put a half hour in everyday, but you have to do it. This has been the biggest guiding principle in my life when I was younger and it stuck. I made the statement years ago which is often quoted that 80 percent of life is showing up." As I've said many times before on Edna's Blog | OurChristianBook.com, Christian Affiliate Marketers and Christian book bloggers have to show up for three years before it's reasonable to evaluate the business. There's no mercy at this point - even if we're Christians. Will you consider sharing blog post number 29 A Question of Faith or a Matter of Fact? If you enjoyed it?I’d be thrilled if you’d help me spread the message I've delivered in this particular blog post by sending it to a friend or sharing it on Facebook or Twitter. By doing so others in Christian online community will get a chance to learn from it, too. Thank you! Edna Davidsen.

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Comment Guidelines: Morgan Freeman is cool. So we’ll we be on this blog — cool. Critical and challenging comments are welcome, but if you’re rude, I’ll delete your comment. Please don’t put URLs in the comment text and please use your name instead of business name, since it’s spammy. Have fun and thank you for adding variety and value to the conversation! (Christian Affiliate Marketer, Edna Davidsen, February 6. 2018.)

6 Comments on “A Question of Faith or a Matter of Fact?

  1. Edna, this post is packed with great information. Thank you! I learned a lot about Martin Luther from you today. 🙂 I had no idea he was such a lover of music. What I hear from your sharing is that he also had a great heart for his people to experience God on many levels–through the word, but also through music. I love that he did all that he could to make it easy for the congregations to hear the word of God. Moving on to the plug ins….I have so much to learn on these. Question: If I was to work on learning two for starters, which of these would you recommend. I intend to come back to this post to re-read and to learn more. But . . . you know. Time. I’ve got to do things gradually. Thanks for taking the time to share this information!

    1. Hi Jeanne, I’m thankful for your comment. Martin Luther’s work is a goldmine to dig into for Christian bloggers. He’s an excellent source of inspiration. Section 1.1 in blog post 27 gives some additional information about Luther. Regarding the plugins; I’d say 1.1 and 1.6 could be a place to begin. Approaching the learning process gradually is the right attitude. Be safe!

  2. Wow! Edna, you always pack your content in! These are questions I have asked for a long time and you provide all the resources I could need and more. Thank you for taking the time to serve us Christian bloggers and businesses.

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