12 Tips Attracting Quality Traffic
Updated by Edna Davidsen ∴ Wednesday, March 29, 2017
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"Commit your work to the Lord, and your plans will be established." (Proverbs 16:3)
In my Tool Section, I wrote about Mike, a youth pastor. Mike owns Cornerstone Tees - Christian Clothes for a Good Cause. After I publish the Tool Section, I asked Mike to question. I promised to write a blog post based on his answers. I’m glad he allowed me to publish the answers. I wish today’s blog posts helps Mike and Christian business owners. I felt a need to write this blog post before I continue with book review blog posts. By the way, if you’re a Christian author, feel free to contact me, if you need a book review. Back to the two question I asked Mike about his business.
Edna: What's difficult about running your business?
Mike: The two biggest challenges I have faced so far are the mental game and maintaining consistent, high-quality traffic to my site. There are a lot of ups and downs you face where some days you are full of hope and excited for what's to come. Other days you feel discouraged, and doubtful things will work out. You need perseverance and adaptability. Focusing on progress and other success stories have helped me stay encouraged. You must believe the way exists before you see it.
Edna: What do you think you do well on your website?
Mike: One thing I do well on my website is authenticity. In the beginning, I was afraid to be transparent and real with my audience. When I decided to be brave and open myself up, results began to flow in.
Up’s and Down’s
Mike’s right. Online business is a mental game. Some days are exciting, other days it’s hard to get going. It’s easy to feel discourages and doubtful first time we set up an online business. Mike feels it’s a challenge to maintain high-quality traffic. It’s a common problem.
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The First Website Content
I’ll share an experience I had, when I began. Perhaps it’ll help Mike and people in the same situation. I was excited about getting my business in the air. OurChristianBook.com is my first online business with a blog, and I had a lot to learn. Today, I see, I should have waited with the launch and built a high-quality website before I attempted to drive traffic to it. But since I was eager to begin, I launched low-quality content. The website looks good today. Initially, I focused little on creating a great helpful site. The low-quality page looked like Amazon’s Christian book’s Bestseller List with a few blog posts without focus. I thought little about what the readers needed. Or what problem I could help them solve. When I surf my site today, I see I have learned to write for the reader, and the posts have focus and value. When I shared my first content on social networks or told friends about it, I lacked enthusiasm. And it was because I could do much better. By sharing this, I hope to inspire Mike and others to ask one more time, “have I done my best here?” After I had rewritten my website, I felt I had done my best. The result is great because I know I help the readers.
Tip 1: Set up a High-quality Website
Mike has come a long way setting up his website. With a good website, he’s confident when he reaches out. He’s happy sharing his site. People will share it with friends because the content helps them. The general rule is: Just do your best. Also if it means forgetting about earnings. The earnings will come later if the website delivers value. Visitors reward page owners with authentic content. It’s more painless producing content if you follow a checklist. By following a checklist you stand out from the crowd. I prefer The Writer Life’s Checklist. First I suggest Mike goes through the website again, considering: “Have I done my best here?” Evaluate the website’s language with the checklist. The next aspect Mike could think about is how he can cooperate with others? I know Mike is working on an affiliate solution. He has already contacted Christian influencers, which is good. If the website lacks quality content, fix it before contacting influencers.
Tip 2: Ask How You can Cooperate with other Business Owners?
When I release a blog post, I notify people I’ve mentioned. I reach out via Twitter, Email, Linkedin/Facebook or their website, depending on the situation. I build relations this way. And I’m obliged to do my best since I I know, I’ll notify people. It’s too uncomfortable to reach out to someone, if I know I could have written the blog post better. Most people appreciate the reach out. And maybe they’ll help later. The reach out activity becomes a security. It keeps the website standard on the right level. Before I rewrote my site, I lacked the enthusiasm when reaching out. The website’s quality was TOO low. A reach out to influencers works when it’s related to a quality website. To secure the quality should therefore become priority number one. Mike’s challenge is The Mental Game. It’s a game going from low traffic to higher traffic. Using tip one, ensure the high-quality website, and tip two, cooperate with influencers, should help Mike take back control in the mental game. It’s a beginning, but we need more adjustments. Next, Mike could consider how he budgets his time. It’s crucial to get momentum.
Tip 3: Write to-do Lists
Routines help build momentum. Routines have two functions in online business: 1. Build momentum 2. Avoid stress Momentum is crucial. The best way Mike gets it is by using to-do lists every day. The to-do lists prevent stress if they’re planned good. I’ll let Mike know how I learned to create good to-do lists. It enables him to create lists; he can use. First, I use the 80/20 rule. It says: "in most situations, 80% of the effects come from 20% of the causes." My job is to identify those 20%. After some weeks, it become second nature. Randy Pausch lecture on Time Management together with Steven R. Covey’s: The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change taught me to create powerful to-do lists. These resources help Mike to become a skillful planner.
Tip 4: Google Search Console
Google Search Console is a free tool for optimizing the website’s visibility. Add your website to Google Search Console here.
Tip 5: Google Analytics
Google Analytics helps monitor a website’s visitors. It’s also free and easy to set up. Access Google Analytics here. If Mike has yet to set up Google Analytics, he could use the Google Analytics plugin. It implements the Google Analytics code on a website without doing any manual coding. I recommend Benjamin Mangold’s book Learning Google Adwords and Google Analytics. It’ll teach Mike what he needs.
Tip 6: Sitemap
Tip 7: Robots.txt
Mike has also created the robots.txt. I include it here, as it is easy to forget. Christopher Heng’s How to Set Up a robots.txt to Control Search Engine Spiders explains it pretty well.
Tip 8: Website Grader
Tip 9: Backlinks
Brian Dean’s article How to Get High-Quality Backlinks (Without Guest Posting) is a great resource.With it, Mike and others understand what backlinks are, and how to achieve them.It’s a topic website owners should spend time understanding, because if it is done wrong, it will harm the website.The general rule is: Be critical who to listen to when it comes to backlinks.It’s better to write valuable blogs posts and earn backlinks than asking people for a share.
Tip 10: Social Platforms
Mike has to approach Social platforms with a strategy. I suggest Mike reads Alex Theis: Stop Pitching & Start Connecting. The book teaches him differences between social platforms, such as Twitter, Facebook, LinkedIn, Instagram, etc. and how to use them. The book was an eye-opener for me. When I read it, it was obvious, I could leverage social media much more than I had before.
Tip 11: Newsletters
On Mike’s website, it’s possible to subscribe to a newsletter. Just as Mike has done, anyone with a website should set up a newsletter. It’s a great way to connect with visitors. And it’ll help them to remember your website. My newsletter is simple, but it works. It sends a notification to my readers about new posts.
Tip 12: Be You
When I asked Mike, what he thinks, he did well on his website, he said: ”One thing I do well on my website is authenticity. In the beginning, I was afraid to be transparent and real with my audience. When I decided to be brave and open myself up, results began to flow in.” Perhaps Mike’s answer is this blog post’s most valuable tip. Be real and authentic. The reader will rewards us. And it’s more fun running the business when we set out to do our best, being real and authentic, because we’ll attract the right people.I reviewed Gary Comer’s book, Soul Whisperer earlier this month. The book explain how to be real and authentic in a Christian context. I hope Mike and other find these tips useful. By following them, traffic should increase. It’ll take time, but we talk about building a business, so it’s OK. Mike is well on the way optimizing the business, and when I visit his website, I see it’s unique. I’ll follow Mike’s progress and hope the best for him and his business. See: Tools for Christians in Business. See: About Edna Davidsen. See: Christian Women Entrepreneurs.